The Denver Broncos and Seattle Seahawks face off in Super Bowl XLVIII is the ideal global event that advertisers are naturally going to want to cash in. This is one of the few shows on TV that viewers are most likely to watch live instead of using a recording device, so it comes with no surprise that the 30 or 60 second ad spots are quite expensive.
Despite an expected all-time high audience, the ad prices are at the same levels as last year’s event. According to Paul Farhi of The Washington Post, a 30-second spot will cost approximately $4 million.
But according to a recent report on Ad Age, the Super Bowl ads don’t exactly raise the needle when it comes to new sales. Is it pure vanity or the best marketing campaign of the year? Hard to tell, but once again a long list of automakers are joining this year’s ads show.
So what were the best car commercials at Super Bowl 2014?
Honda 2014 Big Game
2015 Hyundai Genesis | Big Game Ad | “Dad’s Sixth Sense
Jaguar British Villains ‘Rendezvous’
2014 Hyundai Elantra | Big Game Ad | “Nice”
“The Truth” | Official Kia K900 Morpheus
Audi 2014 Big Game Commercial – Doberhuahua
Big Game Ad Starring Terry Crews and the Muppets | 2014 Toyota Highlander
No Room for Boring” Song (Extended/Full Song) | 2014 Toyota Highlander