BMW won’t add a new “i” model until it has a better idea of demand

BMW i | January 31st, 2014 by 0
bmw-i5-photoshop

BMW production chief, Harald Krueger, said the company will not add a third model to the “i” sub-brand until it has a better idea of …

BMW production chief, Harald Krueger, said the company will not add a third model to the “i” sub-brand until it has a better idea of demand.

Automotive News reports that the development of the “i” sub-brand costs BMW nearly $2..7 billion dollars, a huge gamble for the Bavarians. But the high risk strategy might pay off for BMW who reported already over 11,000 global orders for the i3 electric vehicle.

BMW says this means that customers must wait up to six months for their cars.

Even though BMW has trademarked the i1 through i9 names, but Krueger said it currently has no plans to add to the i3 and the i8 plug-in hybrid supercar, which will go on sale this spring.

BMW wont add a new i model until it has a better idea of demand

“We need to see how demand for the cars develops,” Krueger said.

The next rumored BMW i vehicle is the i5. The BMW i5 is rumored to be more family friendly, with extra cabin and trunk space. BMW engineers think that by adding just 100mm of extra legroom and another 150mm of rear overhang, they can create a spacious family EV hardly longer than a MINI Countryman.

Creating the i5 is potentially a much cheaper and simpler operation than stretching a conventional steel monocoque car, as the i3 uses a separate chassis.

Amid rumors of i3 production shortage, Krueger declined to give a specific figure for BMW’s current rate of production for the i3, which is built in Leipzig, Germany.

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