January 2014: BMW USA Sales are up 0.3 percent

News | January 3rd, 2014 by 2
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Woodcliff Lake, NJ – January 3, 2014… The BMW Group in the U.S. (BMW and MINI combined) reported December sales of 43,981 vehicles, an increase …

Woodcliff Lake, NJ – January 3, 2014… The BMW Group in the U.S. (BMW and MINI combined) reported December sales of 43,981 vehicles, an increase of 0.3 percent from the 43,855 vehicles sold in the same month a year ago. At year end, the BMW Group (BMW and MINI combined) is up 8.1 percent on sales of 375,782 compared to 347,583 in 2012, a new record for the BMW Group U.S.

“Deep freeze and blizzards didn’t slow us down as BMW Group in the U.S. shattered previous sales records in 2013, including BMW and MINI brands individually,” said Ludwig Willisch, President and CEO, BMW of North America. “We are already picking up speed in 2014 with the new models we’ll show at Detroit in a week, then our sponsorship of Team USA at the Winter Olympics and that’s just the beginning.”

BMW Brand Sales
Sales of BMW brand vehicles in December totaled 37,389 compared to 37,399 vehicles sold in December, 2012. For the year, the BMW brand is up 9.9 percent in 2013 on sales of 309,280 compared to 281,460 sold in 2012. BMW sales of 309,280 in 2013 smashed the previous record set in pre-recession 2007 (293,795).

In December, best performing vehicles included the 3 and 4 Series, up 55.8 percent to 16,737 units; and the 1 series up 37.3 percent to 1,039.

BMW Pre-Owned Vehicles – best year ever
In December, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 12 percent to 18,743 vehicles compared to the 16,728 vehicles sold in December, 2012. For 2013, BMW used vehicle sales are up 10.8 percent on volume of 182,219 compared to 164,524 in the same period of 2012.

MINI Brand Sales – best year and month ever
MINI USA reported the best December ever with sales of 6,592 automobiles, an increase of 2.1 percent from the 6,456 sold in the same month a year ago. For the year, MINI sales in the U.S. are up 0.6 percent to 66,502 compared to 66,123 in 2012, a new record.

MINI Pre-Owned Vehicles – best year ever
In December, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported sales of 1,954 automobiles, an increase of 25.1 percent from the 1,562 sold in December, 2012. For the year, MINI used vehicle sales are up 21.6 percent on volume of 22,033 compared to 18,114 in the same period of 2012.

Table 1: Vehicle Sales BMW of North America, LLC, December 2013

   December 2013  December
2012
 %  YTD Dec 2013  YTD Dec
2012
 %
BMW brand  37,389  37,399  0.0  309,280  281,460  9.9
BMW passenger cars  31,007  25,467  21.7  233,290  195,093  19.6
BMW light trucks  6,382  11,923  -46.5  75,990  86,367  -12.0
MINI brand  6,592  6,456  2.1  66,502  66,123  0.6
TOTAL Group  43,981  43,855  0.3  375,782  347,583  8.1

The BMW Motorrad USA dealer network reported 1,101 motorcycles sold in December, an increase of 19.9 percent from the total of 918 motorcycles sold in December 2012.

BMW Motorrad Sales

On the back of this strong performance, BWM Motorrad finished 2013 with 14,179 retails, a 17.6 percent increase over 2012. This makes 2013 the second best year in Motorrad’s history in the US. BMW Motorrad is already looking forward to an all-time record in 2014 with the introduction of 5 new models planned in the first quarter.

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