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Audi commercials take a stab at BMW and competitors

Videos | December 30th, 2013 by 14
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Audi launches a new marketing campaign that directly takes a stab at BMW, Mercedes, Lexus, and anyone else competing in the premium segment. The bold …

Audi launches a new marketing campaign that directly takes a stab at BMW, Mercedes, Lexus, and anyone else competing in the premium segment.

The bold commercials from the Ingolstadt-based company are pretty much calling the competitors as being “a compromise” while the Audi cars aim to deliver the ultimate happiness.

And this is not their first time around the block. We have seen in the past the now famous Audi-BMW billboard published by us first, and then another jab at BMW cars.

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  • Terrier101

    How can an inferior car poke fun at a superior one? Read the reviews. BMW wins in every key department, X5 beats Q7, 5 series beats A6, 3 beats A4 etc etc. RWD will beat FWD every time for handling, ride and driving enjoyment. Plus BMW is making some amazing cabins at the mo, and quality of materials and build are second to none. Performance and emissions from their engines are also top of the class.

    • http://www.bmwblog.com Horatiu B.

      Well, they have the R8 :)

      But in all fairness, their RSx cars are pretty good.

      • Terrier101

        ///M beats RS hands down. According to most motoring journalists there hasn’t been a ‘top’ RS model since the RS4 2006-08. Even the M135i is better than the RS3 in many ways, and costs 10k less to boot (and isn’t strictly an M car). M division have had a long, unrivaled history of producing brilliant, high performance autos, and with the new M3/M4 will move the game on even further. Your move Audi.

      • Mohamed Boukachabia

        i agree with you both are amazing machines its only up to the person taste

      • Guestos

        The E92 M3 nips at the heels and even beats the R8v8 in some test at half the price.

  • CDspeed

    I’ve always felt that brands that advertise this way are showing weakness and a lack of confidence in their own product. The Japanese luxury brands did it first but Audi seems to be stuck on it, I find it to be a turn off. If I were out looking at trading my BMW for something different, Audi’s ad campaign would have me skipping them and only looking at Mercedes-Benz as the only alternative. Though because of BMW’s increasingly diverse model selection I know I can always find something new and interesting in the BMW lineup.

  • http://www.dailyhustlers.com/ Tapiwa Mapani

    Whilst both BMW and Audi a very capable brands in their own right, I think BMW will always come out on top for those looking for perfomance and driving enjoyment (depending on which options they tick). But I have to say, Audi’s interiors are really something special!

  • Guestos

    So VW/Audi is still trying to beat BMW with advertising as opposed to engineering. Take that advertising money and put it towards a dollar for dollar winning competitor against BMW and then they wouldn’t need to advertise this way. However, with BMW moving towards carbon fiber chassis across its entire line, VW/Audi can forget it. Hell, even Porsche is shaken by this move and rightfully so…

  • Radovan Lengyel

    it is really funny, how brand that was bankrupted is trying so hard to persuade people that their cars are something special… I do not like audi, but I did not expected that… it is very very unny to hear those words from company like they are… :) If I had to leave BMW , I would definitelly not buy audi.. In my eyes is it isc not true competitor to BMW or MB, because it is not brand on its own…

  • http://twitter.com/CruxFiveTen Crux

    Audi = Noise… If you can’t beat them, convince others that you’re supposedly better. Nobody is listening though, just like how quiet audi owners are. They know they got a third, heck 4th rate sub luxury vehicle.

  • http://twitter.com/CruxFiveTen Crux

    Audi = Noise… If you can’t beat them, convince others that you’re supposedly better. Nobody is listening though, just like how quiet audi owners are. They know they got a third, heck 4th rate sub luxury vehicle.

  • steelydan

    Meh… Audi just has penis envy.

  • steelydan

    Meh… Audi just has penis envy.

  • nk67

    i like how the commercials don’t even show the a3…. All audi does is jab at other companies because they have nothing else to advertise about. their cars arent that great at all

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