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November 2013: BMW USA Sales Increased 1.7 percent

News | December 3rd, 2013 by 4
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Year-to-date, the BMW Group U.S. (BMW and MINI combined) is up 9.2 percent on sales of 331,801 in the first eleven months of 2013 compared …

Year-to-date, the BMW Group U.S. (BMW and MINI combined) is up 9.2 percent on sales of 331,801 in the first eleven months of 2013 compared to 303,728 in the same period in 2012. In November, BMW Group U.S. sales (BMW and MINI combined) totaled 36,327 vehicles, a slight decrease of 0.4 percent from the 36,461 vehicles sold in the same month a year ago.

“Holiday shopping added fuel to our sales giving us the best November ever for BMW and the best year-to-date numbers ever for BMW, for MINI, for Pre-Owned, and for the BMW Group in the U.S.” said Ludwig Willisch, President and CEO, BMW of North America. “With availability improving on some of our most popular new models, the X5 and 4 Series in particular, we are looking forward to a record finish for the year.”

November 2013: BMW USA Sales Increased 1.7 percent

BMW Brand Sales
Sales of BMW brand vehicles increased 1.7 percent in November for a total of 31,752 compared to 31,213 vehicles sold in November, 2012. Year-to-date, the BMW brand is up 11.4 percent on sales of 271,891 compared to 244,061 sold in the first eleven months of 2012, making this BMW brand’s best year to date ever.

In November, best performing vehicles included the 3 and 4 Series, which are up 22 percent to 13,148 units; and the X1 is up 13.2 percent to 2,364 units, with a year to date total of 23,771 units.

BMW Pre-Owned Vehicles
In November, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 25.1 percent to 15,838 vehicles compared to the 12,657 vehicles sold in November, 2012. January through November, BMW used vehicle sales are up 10.6 percent on volume of 163,476 compared to 147,796 in the same period of 2012.

MINI Brand Sales
MINI USA reported sales of 4,575 automobiles, a decrease of 12.8 percent from the 5,248 sold in the same month a year ago. Year-to-date, MINI sales in the U.S. are up  0.4 percent on volume of 59,910 compared to 59,667 in the first eleven months of 2012.

MINI Pre-Owned Vehicles
In November, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported their best month ever on sales of 1,936 automobiles, an increase of 46.8 percent from the 1,319 automobiles sold in November, 2012.  January through November, MINI used vehicle sales are up 21.3 percent on volume of 20,079 compared to 16,552 in the same period of 2012.

Table 1: Vehicle Sales BMW of North America, LLC, November 2013

November
2013
November
2012
% YTD Nov 2013 YTD Nov
2012
%
BMW brand 31,752 31,213 1.7 371,891 244,061 11.4
BMW passenger cars 22,779 21,427 6.3 202.283 169,617 19.3
BMW light trucks 8,973 9,786 -8.3 69,608 74,444 -6.5
MINI brand 4,575 5,248 -12.8 59,910 59,667 0.4
TOTAL Group 36,327 36,461 -0.4 331,801 303,728 9.2

BMW Motorrad Sales
The BMW Motorrad USA dealer network sold 821 motorcycles in November, an increase of 5.7 percent from the 777 motorcycles sold in November 2012.

With 187 deliveries compared to 109 in November 2012, sales of F-Series middleweight machines increased by 72 percent with strong contributions from all models.

The award-winning R 1200 GSW drove R-Series growth of 41 percent with the water-cooled boxer once again the best selling BMW motorcycle in November with 165 units.

With year on year growth of 17.4 percent and 5 new models debuting on the 2013/14 IMS show circuit, BMW Motorrad shows no signs of closing the throttle on its 90th anniversary celebrations.

Table 2: Motorcycle Sales BMW of North America, LLC, November 2013

November
2013
November  2012 % YTD
2013
YTD 2012 %
BMW Motorcycles 821 777 5.7 13,078 11,139 17.4
  • Manny Antunes

    Mercedes now has a 27K lead over us in year to date (BMW cars only vs Benz cars only)… we can kiss this year a good bye!

    Congrats Benz, that CLA did exactly what it was supposed to do..

    • http://www.bmwblog.com Horatiu B.

      Next year will be interesting with the new 2 Series and FWD cars. And especially the i3.

      • Manny Antunes

        Indeed. But this year they kicked our butt!

  • Michael

    Mercedes’ CLA success, I believe, will be short lived. The appeal of a Merc for $30K is based upon the perceived value of the 3-pointed star. Yet by selling a $30K car, specifically stateside, they damage the very brand equity that made the CLA appear to be desirable, to some, initially. Reviews of the vehicle itself have been mixed and the CLA carries a comparably low profit margin. This is why BMW is committed to NOT making sub-premium vehicles. :-)

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