August 2013: BMW U.S. Sales up 45 percent

News | September 4th, 2013 by 2

The BMW Group in the U.S. (BMW and MINI combined) reported August sales of 30,546 vehicles, an increase of 35.4 percent from the 22,553 vehicles …

The BMW Group in the U.S. (BMW and MINI combined) reported August sales of 30,546 vehicles, an increase of 35.4 percent from the 22,553 vehicles sold in the same month a year ago. Year-to-date, the BMW Group (BMW and MINI combined) is up 12 percent on sales of 233,326 in the first eight months of 2013 compared to 208,268 in the same period in 2012.

“This has been a summer of momentum, giving us a good tail-wind as we enter the all-important autumn selling season,” said Ludwig Willisch, President and CEO, BMW of North America, LLC. “The sales records set before the financial crisis continue to fall and with the arrival of the new X5 and the new 4 Series Coupe in the next couple of months, we are heading towards a strong finish for the year.”

August 2013: BMW U.S. Sales up 45 percent

BMW Brand Sales

Sales of BMW brand vehicles increased 45.7 percent in August for a total of 24,523 compared to 16,835 vehicles sold in August, 2012. Year-to-date, the BMW brand is up 14.8 percent on sales of 188,997 compared to 164,636 sold in the first eight months of 2012.

In August, best performing vehicles included the 3 Series, up 66.9 percent to 10,357 units; the 5 Series, up 158.2 percent to 4,359 units; the 6 Series, up 67.8 percent to 760 units and the 7 Series, up 172.6 percent to 924 units.

BMW Pre-Owned Vehicles

In August, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 19.2 percent to 16,706 vehicles compared to the 14,012 vehicles sold in August, 2012. January through August, BMW used vehicle sales are up 8.5 percent on volume of 118,259 compared to 108,952 in the same period of 2012.

MINI Brand Sales – best August ever

MINI USA reported the best August ever with sales of 6,023 automobiles, an increase of 5.3 percent from the 5,718 sold in the same month a year ago. Year-to-date, MINI sales in the U.S. are up 1.6 percent on volume of 44,329 compared to 43,632 in the first eight months of 2012.

MINI Pre-Owned Vehicles – best month ever

In August, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported the best month ever with sales of 2,182 automobiles, an increase of 23 percent from the 1,774 sold in August, 2012. January through August, MINI used vehicle sales are up 20.5 percent on volume of 14,480 compared to 12,015 in the same period of 2012.

Table 1: Vehicle Sales BMW of North America, LLC, August 2013

August
2013
August
 2012
%
YTD Aug 2013
YTD Aug
 2012
%
BMW brand 

24,523
16,835
45.7
188,997
164,636
14.8
BMW passenger cars
19,483
9,919
96.4
140,477
115,633
21.5
BMW light trucks
5,040
6,916
 -27.1
48,520
49,003
    -1.0
MINI brand 

6,023
5,718
    5.3
 
44,329
43,632
1.6
 
TOTAL Group 

30,546
22,553
   35.4
 
233,326
208,268
 12.0
 


BMW Motorrad Sales

BMW Motorrad USA reported sales of 1,171 motorcycles in August, a decrease of 4.6 percent from the total of 1,227 motorcycles sold in August 2012.

With 160 customer deliveries, the new R 1200 GSW was once again the top selling model, followed by the S 1000 RR (147 units) and the K 1600 GTL (119 units). The middleweight F 700 GS (+68%) and F 800 GS (+22%) helped drive a 90 percent increase in F-Series models with 321 units compared to 169 units in August 2012. BMW’s leadership of the maxi scooter segment was further emphasized with 51 C 650 GT retails while another 26 C 600 Sport models were delivered to customers in August.

With year on year growth of 17.5 percent in a negative market, BMW Motorrad is confident that the arrival of model year 2014 machines will continue to build on a positive performance after eight months.

Table 2: Motorcycle Sales BMW of North America, LLC, August 2013

August
2013
August
2012
%
YTD Aug 2013
YTD Aug 2012
%
BMW Motorcycles
1, 171
1, 227
-4.6
10, 235
8, 707
 17.5


  • auaq

    Goodness Gracious! What on earth is going? The world is getting inundated by BMW’s. Somebody needs to get rid of the other cars to make way for BMW’s.

    • Freddymertz

      BMW is trying to compete in virtually every market segment (and even trying to create segments where none exist!).
      It will create sales (and the appearance of success) in the short-term, but is a losing strategy, long-term. Dilution of brand….

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