July 2013: BMW USA sales up 12.9 percent

News | August 2nd, 2013 by 2
logo_bmw_mini-image

The BMW Group in the U.S. (BMW and MINI combined) reported July sales of 29,993 vehicles, an increase of 10.5 percent from the 27,152 vehicles …

The BMW Group in the U.S. (BMW and MINI combined) reported July sales of 29,993 vehicles, an increase of 10.5 percent from the 27,152 vehicles sold in the same month a year ago. Year-to-date, the BMW Group (BMW and MINI combined) is up 9.2 percent on sales of 202,780 in the first seven months of 2013 compared to 185,715 in the same period in 2012.

“July is a pivotal month, setting the trend for the second half of the year and the numbers show the trend is with us” said Ludwig Willisch, President and CEO, BMW of North America, LLC. “We have a strong line-up of new vehicles to launch in the months ahead led by the all-new X5, which started production today, and the beautiful BMW 4 Series Coupe which arrives in the fall.”

July 2013: BMW USA sales up 12.9 percent

BMW Brand Sales
Sales of BMW brand vehicles increased 12.9 percent in July for a total of 24,043 compared to 21,297 vehicles sold in July, 2012. Year-to-date, the BMW brand is up 11.3 percent on sales of 164,474 compared to 147,801 sold in the first seven months of 2012.

In July, best performing vehicles included the 1 Series, up 60.7 percent to 609 units; the 3 Series, up 29.2 percent to 9,890 units; the Z4 Roadster, up 25.4 percent to 217 units and the X5 SAV, up 17.1 percent to 2,674 units.
BMW Pre-Owned Vehicles
In July, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 18.5 percent to 14,994 vehicles compared to the 12,658 vehicles sold in July, 2012. January through July, BMW used vehicle sales are up 7.0 percent on volume of 101,553 compared to 94,940 in the same period of 2012.

MINI Brand Sales – best July ever
MINI USA reported the best July ever with sales of 5,950 automobiles, an increase of 1.6 percent from the 5,855 sold in the same month a year ago. Year-to-date, MINI sales in the U.S. are up 1.0 percent on volume of 38,306 compared to 37,914 in the first seven months of 2012.

“We like to say the world is becoming more MINI and the record sales figures for July and year-to-date prove that interest in the premium small car segment continues to grow and that people can think small”, said Jim McDowell, Vice President, MINI USA. “We are especially pleased with the sales performance of the MINI Countryman model that continues to bring new motorers to our growing MINI family.”

MINI Pre-Owned Vehicles – best month ever

In July, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported the best month ever with sales of 1,974 automobiles, an increase of 28.9 percent from the 1,531 sold in July, 2012. January through July, MINI used vehicle sales are up 20.1 percent on volume of 12,298 compared to 10,241 in the same period of 2012.

Table 1: Vehicle Sales BMW
of North America, LLC, July 2013

July
2013
July
 2012
%
YTD Jul 2013
YTD Jul 2012
%
BMW brand 

24,043
21,297
12.9
164,474
147,801
11.3
BMW passenger cars
19,058
16,444
15.9
120,994
105,714
14.5
BMW light trucks
4,985
4,853
    2.7
43,480
42,087
3.3
MINI brand 

5,950
5,855
    1.6
 
38,306
37,914
1.0
 
TOTAL Group 

29,993
27,152
   10.5
 
202,780
185,715
   9.2
 


BMW Motorrad Sales

BMW Motorrad USA reported sales of 1,346 motorcycles in July, an increase of 31.1 percent from the total of 1,027 motorcycles sold in July 2012. July’s result lifts Motorrad’s annual growth rate to more than 21 percent over last year in an industry that declined over 5 percent through June.

Once again, the new R 1200 GSW was the leading model, with sales of 201 units, contributing strongly to the increase in R-Series (+47%) with total boxer sales of 506 units in July compared to 344 units last year. The award winning 6-cylinder K 1600 GT sport-tourer (+37%) and luxury-touring K 1600 GTL (+34%) helped drive a 27 percent increase in K-Series models with 234 units compared to 184 units in July 2012.

Positive customer reaction to the recently launched F 800 GT and F 800 GS Adventure drove increases in F-Series volumes with sales up 126 percent compared to July 2012 with 319 units compared to 141 a year ago while demand for the C 650 GT maxi-scooter continues to outstrip supply.

Table 2: Motorcycle Sales BMW of North America, LLC, July 2013

July
2013
July
2012
%
YTD Jul 2013
YTD Jul 2012
%
BMW Motorcycles
1, 346
1, 027
31.1
9, 064
7, 480
 21.3


BMW Group In America

  • DisappointedbyBMWagain

    What a disappointing experience. This is my second BMW and will be my last. My new car warranty/maintenance plan is due to expire. I wanted to get the annual low mileage oil change but it is only available – fine print – for a month annually.

    Since I received my annual one last year late in the ‘fine print’ period I am ineligible for a simple oil change by less than one week. ONE WEEK. On a car I bought brand new and have used very little under either warranty or maintenance.

    This cheapskate, non-luxury, nickel and dime corporation refuses to provide a longtime customer with an oil change. They did not bother to tell me this when I made the appointment or when it was confirmed although this is the primary reason I was going to the dealer.

    I had to find this out when I arrived and they blithely announced that they would not be doing ‘any work’ on it. They did inspections that I requested but not a simple oil change.

    Unbelievable. Or, perhaps, this is quite believable these days. What a terrible way to treat a customer. Now you have one angry former customer who will tell everyone how badly they were treated. What is that worth in advertising to you?

  • DisappointedbyBMWagain

    What a disappointing experience. This is my second BMW and will be my last. My new car warranty/maintenance plan is due to expire. I wanted to get the annual low mileage oil change but it is only available – fine print – for a month annually.

    Since I received my annual one last year late in the ‘fine print’ period I am ineligible for a simple oil change by less than one week. ONE WEEK. On a car I bought brand new and have used very little under either warranty or maintenance.

    This cheapskate, non-luxury, nickel and dime corporation refuses to provide a longtime customer with an oil change. They did not bother to tell me this when I made the appointment or when it was confirmed although this is the primary reason I was going to the dealer.

    I had to find this out when I arrived and they blithely announced that they would not be doing ‘any work’ on it. They did inspections that I requested but not a simple oil change.

    Unbelievable. Or, perhaps, this is quite believable these days. What a terrible way to treat a customer. Now you have one angry former customer who will tell everyone how badly they were treated. What is that worth in advertising to you?

BMWBLOG

NEWSLETTER