Three cities. Three continents. One world premiere. Yesterday, Monday 29 July 2013, saw the simultaneous ceremonial unveiling of the BMW i3 in London, New York and Beijing. The first premium car to be purpose-designed as an all-electric vehicle was revealed to the public for the first time by six BMW Group board members in the various metropolises.
The highlight of the London event came after the formal unveiling of the BMW i3 when the BMW Group hosted a launch party at Old Billingsgate Market. Some 600 people joined the BMW Group and star guests Sienna Miller and James Franco to celebrate the debut of the BMW i3.
The actors were clearly impressed by the vehicle’s electric drive system and its consistent approach to sustainabitility in its design: “Being a new mother I am very passionate about making green changes in my life to leave a better world for the next generation. 100% electric as well as stylish is something brand new which no one else offers making the BMW i3 the perfect city car for me”, so Sienna Miller.
James Franco was equally taken with the BMW i3: “As a champion of art and design I love the way BMW has managed to combine style, functionality and technology. This car makes being green cool, which is really important.”