On Monday, BMW will write a new history file. The Munich-based automaker launches their first electric vehicle as part of a multi-year development program that costs in the billions of dollars.
BMW i3 is the company’s biggest bet in decades and the electric vehicle landscape is not entirely favorable at the moment but with an aggressive pricing strategy and a compelling product, BMW has the ability to change not only the segment, but the perception of electric vehicles.
As expected, the BMW i3 looks nearly identical to the i3 Concept Coupe revealed last year, which was built atop the original i3 Concept.
The i3 retains the suicide-style rear doors, now made out of CFRP instead of glass, and the high-tech interior design.
The Manufacturer’s Suggested Retail Price (without Destination & Handling) in the US will be $41,350, before any federal or state incentives. The Destination & Handling fee in the US is currently $925.
BMW Group also announced the base price of 34,950 Euros for the BMW i3 in Germany. The BMW i3 will be available to customers in Germany in November 2013.
Here is the video teaser: