May 2013: BMW sales up 13.8 percent

News | June 3rd, 2013 by 0
logo_bmw_mini_white

The BMW Group in the U.S. (BMW and MINI combined) reported May sales of 31,174 vehicles, an increase of 10.1 percent from the 28,321 vehicles …

The BMW Group in the U.S. (BMW and MINI combined) reported May sales of 31,174 vehicles, an increase of 10.1 percent from the 28,321 vehicles sold in the same month a year ago. Year-to-date, the BMW Group (BMW and MINI combined) is up 6.3 percent on sales of 139,142 in the first five months of 2013 compared to 130,843 in the same period in 2012.

“May usually gives us a strong boost as we head into summer and it did so again this year with the newly introduced 320i bringing significant numbers of entirely new customers to the brand,” said Ludwig Willisch, President and CEO, BMW of North America. “All the indicators from our dealers confirm that consumer confidence is increasing and we expect more successful months ahead.”

May 2013: BMW  sales up 13.8 percent

BMW Brand Sales 

Sales of BMW brand vehicles increased 13.8 percent in May for a total of 25,230 compared to 22,168 vehicles sold in May, 2012. Year-to-date, the BMW brand is up 8.2 percent on sales of 113,357 compared to 104,779 sold in the first five months of 2012.

In May, best performing vehicles included the 3 Series, up 47.2 percent to 9,307 units; the Z4 Roadster, up 19 percent to 338 units; the 6 Series, up 26.1 percent to 914 units; and the X6 SAV, up 18.4 percent to 887 units.

BMW Pre-Owned Vehicles 
In May, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 13.6 percent to 15,831 vehicles compared to the 13,930 vehicles sold in May, 2012. January through May, BMW used vehicle sales are up 5.7 percent on volume of 72,700 compared to 68,793 in the same period of 2012.

MINI Brand Sales 
MINI USA reported sales of 5,944 automobiles in May, a decrease of 3.4 percent from the 6,153 sold in the same month a year ago. Year-to-date, MINI sales in the U.S. are down 1.1 percent on volume of 25,785 compared to 26,064 in the first five months of 2012.

MINI Pre-Owned Vehicles 

In May, sales of MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) increased 18.8 percent to 1,964 automobiles from the 1,653 sold in May, 2012. January through May, MINI used vehicle sales are up 19.0 percent on volume of 8,447 compared to 7,096 in the same period of 2012.

Table 1: Vehicle Sales BMW of North America, LLC, May 2013 

May
2013
May
 2012
%
YTD May 2013
YTD May 2012
%
BMW brand

25,230
22,168
13.8
113,357
104,779
8.2
BMW passenger cars
19,491
15,229
28.0
81,540
75,034
 8.7
BMW light trucks
5,739
6,939
 -17.3
31,817
29,745
7.0
MINI brand

5,944
6,153
    -3.4
 
25,785
26,064
-1.1
 
TOTAL Group

31,174
28,321
   10.1
 
139,142
130,843
   6.3
 

BMW Motorrad Sales 
BMW Motorrad USA reported sales of 1,809 motorcycles in May, an increase of 61.1 percent from the total of 1,123 motorcycles sold in May, 2012. This is an all time record for the month of May besting the previous record set in 2005 by nearly 170 units.
F-series sales, boosted by the introduction of the new F 800 GS Adventure and F 800 GT, grew by 66 percent compared to May 2012 with 353 units compared to 212 units last year.

Growth in K-Series, up 24 percent, came from the 6-cylinder K 1600 GTL and GT but it was the all-new water-cooled R 1200 GS boxer that lead the way in May with 360 units delivered to customers, driving growth of 42 percent in R-Series models.

Table 2: Motorcycle Sales BMW of North America, LLC, May 2013 

May
2013
May
2012
%
YTD May 2013
YTD May 2012
%
BMW Motorcycles
1,809
1,123
61.1
6,344
5,143
 23.4

BMWBLOG

NEWSLETTER