In the latest rankings issued by Forbes, BMW was named The World’s Most Powerful Car Brand. BMW was followed by Toyota, Mercedes-Benz, Honda and Audi.
In the overall World’s Most Powerful Brands ranking, BMW was placed 9th, ahead of Cisco and Oracle but behind McDonald’s and General Electric. The top three most powerful brands in the world are, in this order, Apple, Microsoft and Coca-Cola.
In Forbes’ Most Admired Company List, BMW came in 14th.
Some of criteria used by Forbes are financial metrics, net earnings figure, surveys on 2,000 global consumers. Here is a full explanation of how rankings are assigned.