According to Auto Express, BMW might consider bringing to market a 1 Series Sedan model. The rumors originated from a comment made by Ian Robertson, BMW board member, at the Shanghai Auto Show. “BMW is never shy of new segments,” Ian Robertson, head of BMW’s sales and marketing said in an interview with the outlet. “There are no plans to do it at the moment, but do we want to do it? We’ll see…”
The rumors around a BMW 1 Series Sedan are not new, we reported in the past here, here and here, for example. The next generation BMW 1 Series is due out in 2016 and will use the new front-wheel drive architecture developed by BMW. The FWD platform (UKL) was recently previewed in the BMW Concept Active Tourer and the same one will be used in the F56 MINI. The platform also provides the ability to use an all-wheel-drive setup, a successful combination for BMW sedans.
Rendering by TheophilusChin.com
The 1 Series Sedan would provide direct competition to similar offerings from Mercedes-Benz and Audi. The Audi A3 and Mercedes-Benz CLS-CLA are also offered in a front-wheel drive or all-drive option. With dimensions and proportions growing with every generation of new BMWs, the company sees the opportunity in offering a smaller, dynamic sedan that will provide enough space for those customers upgrading from 1 Series hatchback.
The demand for a premium entry-level sedan comes from China where the small “C-segment” market accounts for 5.5 million vehicles.