Report: BMW might consider a 1 Series Sedan

Rumors | April 23rd, 2013 by 7
The new BMW 1 Series, Sport Line (06/2011)

According to Auto Express, BMW might consider bringing to market a 1 Series Sedan model. The rumors originated from a comment made by Ian Robertson, …

According to Auto Express, BMW might consider bringing to market a 1 Series Sedan model. The rumors originated from a comment made by Ian Robertson, BMW board member, at the Shanghai Auto Show. “BMW is never shy of new segments,” Ian Robertson, head of BMW’s sales and marketing said in an interview with the outlet. “There are no plans to do it at the moment, but do we want to do it? We’ll see…”

The rumors around a BMW 1 Series Sedan are not new, we reported in the past here, here and here, for example. The next generation BMW 1 Series is due out in 2016 and will use the new front-wheel drive architecture developed by BMW. The FWD platform (UKL) was recently previewed in the BMW Concept Active Tourer and the same one will be used in the F56 MINI. The platform also provides the ability to use an all-wheel-drive setup, a successful combination for BMW sedans.

Report: BMW might consider a 1 Series Sedan

 

 

Rendering by TheophilusChin.com

The 1 Series Sedan would provide direct competition to similar offerings from Mercedes-Benz and Audi. The Audi A3 and Mercedes-Benz CLS-CLA are also offered in a front-wheel drive or all-drive option. With dimensions and proportions growing with every generation of new BMWs, the company sees the opportunity in offering a smaller, dynamic sedan that will provide enough space for those customers upgrading from 1 Series hatchback.

The demand for a premium entry-level sedan comes from China where the small “C-segment” market accounts for 5.5 million vehicles.

  • TheBingoBalls

    Doubt it.

    If that’s the case, then BMW might as well ship the 2-Series Gran Coupe to Europe and save the developmental costs.

  • Nomad

    No, no, no. Next Quasimodo.

  • Plaxico

    ….and there goes my lunch

  • Plaxico

    ….and there goes my lunch

  • FreudeKing

    I sincerely hope it is not going to have that ugly hatch front end. This is so ugly. The A3 sedan looks great, BMW needs to up its game and stop letting these so called designers run free with their wild ideas all trying to stand out at the expense of the brand and company

  • mckillio

    I certainly hope so.

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