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March 2013: BMW US Sales up 13.1 percent

News | April 2nd, 2013 by 1
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The BMW Group in the U.S. (BMW and MINI combined) reported March sales of 33,149 vehicles, an increase of 11.2 percent from the 29,806 vehicles …

The BMW Group in the U.S. (BMW and MINI combined) reported March sales of 33,149 vehicles, an increase of 11.2 percent from the 29,806 vehicles sold in the same month a year ago. Year-to-date, the BMW Group (BMW and MINI combined) is up 4.3 percent on sales of 78,957 in the first three months of 2013 compared to 75,729 in the same period in 2012.

“March roared out like a lion giving BMW even better numbers than the previous record set in 2007,” said Ludwig Willisch, President and CEO, BMW of North America. “The arrival this month of the new 320i at a very attractive price plus the changeover to the 2014 models will further accelerate our momentum in the months ahead.”

BMW Brand Sales 
The BMW brand reported the best March ever with sales of 27,078 vehicles, an increase of 13.1 percent from the 23,940 sold in March 2012. Year-to-date, the BMW brand is up 5.4 percent on sales of 64,902 compared to 61,549 sold in the first three months of 2012.

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In March, best performing vehicles included the Z4 Roadster, up 21.1 percent to 316 units; the 6 Series, up 15.5 percent to 877 units; and the Sports Activity Vehicle segment (X3, X5 and X6 in particular), up 40 percent to 7,317 units.

BMW Pre-Owned Vehicles 

In March, sales of BMW used vehicles (including certified pre-owned and pre-owned) decreased 2.9 percent to 15,809 vehicles compared to the 16,278 vehicles sold in March, 2012. January through March, BMW used vehicle sales are up 3.2 percent on volume of 42,675 compared to 41,352 in the same period of 2012.

MINI Brand Sales 

MINI USA reported sales of 6,071 automobiles in March, an increase of 3.5 percent from the 5,866 sold in the same month a year ago. Year-to-date, MINI sales in the U.S. are down 0.9 percent on volume of 14,055 compared to 14,180 in the first three months of 2012.

MINI Pre-Owned Vehicles 

In March, sales of MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) increased 0.5 percent to 1,721 automobiles from the 1,713 sold in March, 2012. January through March, MINI used vehicle sales are up 21.4 percent on volume of 4,846 compared to 3,991 in the same period of 2012.

Table 1: Vehicle Sales BMW of North America, LLC, March 2013 

March 2013
March 2012
%
YTD Mar. 2013
YTD Mar. 2012
%
BMW brand

27,078
23,940
13.1
64,902
61,549
5.4
BMW passenger cars
19,761
18,715
5.6
44,536
45,188
-1.4
BMW light trucks
7,317
5,225
40.0
20,366
16,361
24.5
MINI brand

6,071
5,866
     3.5
 
14,055
14,180
-0.9
 
TOTAL Group

33,149
29,806
   11.2
 
78,957
75,729
   4.3
 

BMW Motorrad Sales 
BMW Motorrad USA reported sales of 1,525 motorcycles in March, an increase of 7.6 percent from the total of 1,417 motorcycles sold in March 2012. Year-to-date, BMW Motorrad USA is up 4.9 percent on sales of 2,964 compared to 2,826 sold in the first three months of 2012.

Leading the way in March were the middleweight F-Series machines with growth of 65 percent from sales of 363 units compared to 220 a year ago with additional contributions from the recently introduced HP4 and C 650 GT maxi-scooter with 70 and 53 units respectively.

Table 2: Motorcycle Sales BMW of North America, LLC, March 2013 

March 2013
March 2012
%
YTD Mar. 2013
YTD Mar. 2012
%
BMW Motorcycles
1,525
1,417
7.6
2,964
2,826
4.9

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