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BMW overtakes Audi as global luxury sales leader

News | March 11th, 2013 by 10
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In February BMW Group achieved its best-ever February sales result which has helped the Bavarian automaker in taking the top global luxury sales leader title …

In February BMW Group achieved its best-ever February sales result which has helped the Bavarian automaker in taking the top global luxury sales leader title from Audi. A record number of 256,929 (prev. yr. 239,802) vehicles have been delivered to customers since the start of the year – an increase of +7.1% compared with the same period last year.

Audi reported a 3.2 percent increase in sales. The Munich-based automaker delivered 407 more cars than Audi in the first two months.

BMW’s global sales have been aided by the strong demand for the new 3 Series (63,103 vehicles delivered, an increase of 26.2% compared to the same period last year – 49,997) and X1 SUV (3,118 units sold, an increase of 40.1% over the previous year – 16,505).

BMW overtakes Audi as global luxury sales leader

Even though Mercedes-Benz sold 37,229 fewer vehicles than BMW in February, the upcoming launches of the new S-Class, A-Class, an updated E-Class, the CLA four-door coupe could give BMW a run for its money.

BMW’s gains came from the Chinese and U.S. markets.

  • ZMe

    now I don’t understand…wasn’t BMW the leader in the luxury segment in the last few years???

    • Manny Antunes

      In the US, these numbers are referencing World figures.

      • empower

        for the year to date for one month audi sold more then bmw on the back of the a1. and bmw has taken back the year to date crown. there has been a 7% rise in europe which is still BMW’s biggest market

        • fredyschiftan@aol.com

          Please call it VW what is AUDI a sub brand ? its just another VW with parts from their other brands people dont know its the dame as GM sold the same car under different names (Buick,Oldsmoble etc)

          • CFunk

            You have no idea what you’re talking about. Drive a VW then an Audi and you’ll see they’re quite different.

    • E46

      those are the figures for 2013, not 2012

      • http://www.bmwblog.com Horatiu B.

        Correct. First 2 months

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  • auaq

    All I can say is Banzai!

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