BMW overtakes Audi as global luxury sales leader

News | March 11th, 2013 by 10
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In February BMW Group achieved its best-ever February sales result which has helped the Bavarian automaker in taking the top global luxury sales leader title …

In February BMW Group achieved its best-ever February sales result which has helped the Bavarian automaker in taking the top global luxury sales leader title from Audi. A record number of 256,929 (prev. yr. 239,802) vehicles have been delivered to customers since the start of the year – an increase of +7.1% compared with the same period last year.

Audi reported a 3.2 percent increase in sales. The Munich-based automaker delivered 407 more cars than Audi in the first two months.

BMW’s global sales have been aided by the strong demand for the new 3 Series (63,103 vehicles delivered, an increase of 26.2% compared to the same period last year – 49,997) and X1 SUV (3,118 units sold, an increase of 40.1% over the previous year – 16,505).

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Even though Mercedes-Benz sold 37,229 fewer vehicles than BMW in February, the upcoming launches of the new S-Class, A-Class, an updated E-Class, the CLA four-door coupe could give BMW a run for its money.

BMW’s gains came from the Chinese and U.S. markets.

10 responses to “BMW overtakes Audi as global luxury sales leader”

  1. ZMe says:

    now I don’t understand…wasn’t BMW the leader in the luxury segment in the last few years???

  2. auaq says:

    All I can say is Banzai!

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