February 2013: BMW Group USA sales down 2.2%. BMW brand sales up 0.5%

News | March 1st, 2013 by 4
BMW MINI Logo1 February 2013: BMW Group USA sales down 2.2%. BMW brand sales up 0.5%

The BMW Group in the U.S. (BMW and MINI combined) reported February sales of 25,613 vehicles, a decrease of 2.2 percent from the 26,184 vehicles …

The BMW Group in the U.S. (BMW and MINI combined) reported February sales of 25,613 vehicles, a decrease of 2.2 percent from the 26,184 vehicles sold in the same month a year ago.

“The February results showed there’s a strong underlying demand ready to fuel momentum in the coming months,” said Ludwig Willisch, President and CEO, BMW of North America. “We’ll all be glad to leave the harsh February weather behind and welcome Spring and the new models that come with it.”

BMW Brand Sales
Sales of BMW brand vehicles increased 0.5 percent in February for a total of 21,311 compared to 21,204 vehicles sold in February, 2012.

BMW MINI Logo1 February 2013: BMW Group USA sales down 2.2%. BMW brand sales up 0.5%

In February, best performing included the 5 Series, up 5.1 percent to 4,248 units; the 6 Series, up 45.6 percent to 770 units; and the X5 Sports Activity Vehicle, up 21.9 percent to 3,931 units.

BMW Pre-Owned Vehicles
In February, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 1.3 percent to 13,544 vehicles compared to the 13,375 vehicles sold in February, 2012.

MINI Brand Sales
MINI USA reported sales of 4,302 automobiles in February, a decrease of 13.6 percent from the 4,980 sold in the same month a year ago.

MINI Pre-Owned Vehicles
In February, sales of MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) increased 15.5 percent to 1,583 automobiles from the 1,371 sold in February, 2012.

Table 1: Vehicle Sales BMW of North America, LLC, February 2013

February 2013

February 2012

%

YTD Feb. 2013

YTD Feb. 2012

%

BMW brand

21,311

21,204

0.5

37,824

37,609

0.6

BMW passenger cars

14,731

14,647

0.6

24,775

26,473

-6.4

BMW light trucks

6,580

6,557

0.4

13,049

11,136

17.2

MINI brand

4,302

4,980

-13.6

7,984

8,314

-4.0

TOTAL Group

25,613

26,184

   -2.2

45,808

45,923

   -0.3

BMW Motorrad Sales
BMW Motorrad USA reported sales of 842 motorcycles in February, a decrease of 2.7 percent from the total of 865 motorcycles sold in February 2012.

February’s performance included growth from the F 700 GS, up 24.3 percent with sales of 51 units compared to 41 a year ago while the recently introduced F 800 GT and C 650 GT maxi scooter contributed strongly with 38 and 60 units respectively.

Table 2: Motorcycle Sales BMW of North America, LLC, February 2013

February 2013
February 2012
%
YTD Feb. 2013
YTD Feb. 2012
%
BMW Motorcycles
842
865
-2.7
1,439
1,409
2.1

4 Responses to “February 2013: BMW Group USA sales down 2.2%. BMW brand sales up 0.5%”

  1. Alter says:

    Mercedes and Audi increased their sales by considerable margin, and BMW wasn’t able to do that. Now MB leads BMW by about 7000 units. I wonder how BMW will able to become the best-selling premium brand in the USA this year.

    • Manny Antunes says:

      By launching new product like the 4 coupe, F15 X5, and LCI X3 and LCI 5 series. The second half of the year will be a different story. Much like 2012 was, Benz was leading us by 5800 cars going into October, we know how that turned out..

Leave a Reply

BMWBLOG

NEWSLETTER