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January 2013: BMWUSA sales up 0.7 percent

News | February 1st, 2013 by 11
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BMW brand sales up 0.7 percent MINI brand sales up 10.4 percent; best January ever BMW Motorcycle sales up 9.7 percent Woodcliff Lake, NJ – …

  • BMW brand sales up 0.7 percent
  • MINI brand sales up 10.4 percent; best January ever
  • BMW Motorcycle sales up 9.7 percent

Woodcliff Lake, NJ – February 1, 2013… The BMW Group in the U.S. (BMW and MINI combined) reported January sales of 20,195 vehicles, an increase of 2.3 percent from the 19,739 vehicles sold in the same month a year ago.

“After an historic December, January produced a good result showing our growth continuing,” said Ludwig Willisch, President and CEO, BMW of North America, LLC. “In 2013 we’ll have more new models, the right mix and better availability, so I’m very positive about the eleven months still ahead.”

January 2013: BMWUSA sales up 0.7 percent

BMW Brand Sales

Sales of BMW brand vehicles increased 0.7 percent in January for a total of 16,513 compared to 16,405 vehicles sold in January, 2012.

In January, best performing vehicles include all of BMW’s light trucks. The X3, X5, and X6 Sports Activity Vehicles (SAV) continued to show strong growth with sales up 41.3 percent to 6,469 units. The X3 SAV – on sale in the U.S. for two years – is up 18.9 percent to 2,005 units; the X5 SAV, up 56.5 percent to 4,084 units and the X6 SAV is up 34.8 percent to 380 units.

BMW Pre-Owned Vehicles
In January, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 13.9 percent to 13,322 vehicles compared to the 11,699 vehicles sold in January, 2012.

MINI Brand Sales

MINI USA reported the best January ever with sales of 3,682 automobiles, an increase of 10.4 percent from the 3,334 sold in the same month a year ago.

MINI Pre-Owned Vehicles
In January, sales of MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) increased 70 percent to 1,542 automobiles from the 907 sold in January, 2012.

Table 1: Vehicle Sales BMW of North America, LLC, January 2013

January 2013
January 2012
%
YTD Jan. 2013
YTD Jan. 2012
%

BMW brand

16,513
16,405
0.7
16,513
16,405
0.7
BMW passenger cars
10,044
11,826
-15.1
10,044
11,826
-15.1
BMW light trucks
6,469
4,579
41.3
6,469
4,579
41.3

MINI brand

3,682
3,334
10.4
 
3,682
3,334
10.4
 

TOTAL Group

20,195
19,739
   2.3
 
20,195
19,739
   2.3
 


BMW Motorrad Sales

BMW Motorrad USA reported sales of 597 motorcycles in January, an increase of 9.7 percent from the total of 544 motorcycles sold in January, 2012.

January’s growth was spearheaded by the S 1000 RR, up 120 percent with sales of 101 compared to 46 units in 2012. The newly upgraded F 700 GS also grew, up 89 percent with sales of 49 units compared to 26 a year ago, while the recently introduced HP4 superbike and C 650 GT maxi scooter helped maintain the positive momentum from last year with 20 and 47 units respectively.

Table 2: Motorcycle Sales BMW of North America, LLC, January 2013

January 2013
January 2012
%
YTD
2013
YTD 2012
%
BMW Motorcycles
597
544
9.7
597
544
9.7

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