BMW selling Husqvarna

Motorrad | January 31st, 2013 by 4
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In a press release today, BMW announces the sale of its Husqvarna motorcycles sub-brand. The buyer is Austrian company Pierer Industries. Here is the press …

In a press release today, BMW announces the sale of its Husqvarna motorcycles sub-brand. The buyer is Austrian company Pierer Industries.

Here is the press release:

The BMW Group is realigning its BMW Motorrad business. In the context of changing motorcycle markets, demographic trends and increasing environmental demands, BMW Motorrad will expand its product offering to exploit future growth potential. The focus of the realignment will be on urban mobility and e-mobility.

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By restructuring the segment, the BMW Group will concentrate on expanding and utilising the resources of the BMW Motorrad brand. Therefore the BMW Group signed a purchase agreement with Pierer Industrie AG (Austria) for the acquisition of Husqvarna Motorcycles. The acquisition will proceed subject to approval by anti-trust authorities. Both companies have agreed not to disclose the purchase price.

 

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