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Poll: What do you think the price of the BMW i3 will be?

BMW i, Featured Posts | January 25th, 2013 by 11
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In the last quarter of this year, BMW will launch to market their first electric vehicle developed under the i sub-brand. Ahead of its market …

In the last quarter of this year, BMW will launch to market their first electric vehicle developed under the i sub-brand. Ahead of its market launch, several BMW executives, including BMW’s CEO Norbert Reithofer hinted that the price of the i3 electric vehicle will be competitive and comparable to an entry-level 5 Series sedan.

Built at the Leipzig plant in Germany, the i3 and i3 coupe models take advantage of BMW’s advanced development in carbon fiber and weight savings technologies.

The i3 models are propelled by an electric motor which develops a maximum output of 125 kW/170 hp and peak torque of 250 Newton metres (184 lb-ft), and channels its instantaneous power delivery to the rear wheels via a single-speed transmission. The electric motor draws its energy from the lithium-ion storage cells under the floor. Positioning the battery units here has the effect of lowering the center of gravity considerably, which gives the car and agile and sporty driving experience.

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BMW i3 Concept accelerates from 0 to 60 km/h (37 mph) in under four seconds and from still to 100 km/h (62 mph) in less than eight seconds.

For those with driving range anxiety, BMW will offer an extended range package as an option to the standard electric drivetrain which has a range of 60 to 90 miles on a single charge. The two-cylinder engine comes from the Motorrad Division and will extended the driving range to 250 miles on a tank of gasoline.

Luggage room is said to be 14.1 cubic feet, split between the space behind the rear seats and the “frunk” under the hood.

Initially, BMW plans to produce 40,000 units per year, but the question remains: at what base price?

Jack, one of our readers, suggested we will do a poll and see what BMW community believes the price point will be, or the desired one.

What do you think the price of the i3 will be:

[poll id="120"]

  • Pingback: Poll: What do you think the price of the BMW i3 will be? | labmw.com()

  • http://twitter.com/jepc Jep Castelein

    Entry-level 5-series sedan starts at $47,800

  • Tommolog

    I ran a poll on my i3 blog last year asking “How much would you be willing to pay for an i3?” It’s a little different when you ask someone what they would be willing to pay verses what they think BMW will charge. These were the results:

    40K – 42.5K 91 votes
    42.5K – 44.5K 90 votes
    less than 40K 47 votes
    44.5K – 47.5K 23 votes
    47.5K – 50K 7 votes
    over 50K 5 votes

    • http://www.bmwblog.com Horatiu B.

      Thanks Tom. Curious how the final numbers will match up

      • Tommolog

        Our choices were a bit different Horatiu but there is a clear trend. People expect AND are willing to pay between $40,000 and $45,000. That bodes well for BMW if they price it in that sweet spot. If they can offer the base i3 for $42,500 it would be $35K after the federal tax rebate. I think that would really put fanny’s in the seats. Couple that with an attractive lease offer like $2,750 down and $399/month and they will hit their sales targets as long as they properly prepare the dealers. I am concerned that they haven’t begun to inform/train the client advisers yet. I have had BMW client advisers actually reach out to me for information and my opinion on how to talk to their potential i brand customers. They need to begin to get information from AG soon IMHO.

  • awil428

    Cadillac Elr looks much better.

    • Tommolog

      It does look good, but it’s at least $20,000 more than the i3 and it will only go about 30 miles on electric – the i3 will do triple that

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