Yesterday, BMW invited me to get an exclusive preview of the BMW stand at the 2013 Detroit Auto Show. To keep things authentic, BMW decided to put me on the camera to present the exciting cars waiting to be unveiled.
Despite feeling a little camera shy and having the feeling of unknown, I decided to accept the challenge and be the face of the BMW community for one day…or a few hours.
The experience has been tremendous and working with BMW has been what one would expect, in a single word, professional. The entire crew and BMW marketing and press department have walked me through the entire process of being in front of the camera versus the man behind the scenes that I was accustomed to.
The day started in an interesting way with a trip to the make-up room and getting all preppy for the camera. A somewhat intimidating experience even for one that sometime spends a lot of time on a race track, at high speeds. Next, I had to get all wired up for the sound crew which forgot to tell me that the microphone is on and I should refrain from any interesting remarks when the camera is not rolling.
After a quick walk-through of what we should cover today and most importantly, what THE BMW community would like to see, we were ready to bring some personal feel into somewhat impersonal official videos from auto shows. And yes, we added my accent into the mix to keep things true and real.
And no, no prompters were used hence the hesitations on some parts, but we all wanted to make this as real as possible and in a way, connect you through me to the BMW brand and its latest models.
You be the judge if we managed to do so.