BMW Group Achieves Best Sales Year Ever in the U.S.

News | January 3rd, 2013 by 5
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In 2012, the BMW Group in the U.S. (BMW and MINI combined) achieved its best sales since the previous record year of 2007 retailing 347,583 …

In 2012, the BMW Group in the U.S. (BMW and MINI combined) achieved its best sales since the previous record year of 2007 retailing 347,583 vehicles, up 13.8 percent compared to the 305,418 vehicles sold in 2011. BMW Group reported December sales of 43,855 vehicles, an increase of 34.8 percent from the 32,545 vehicles sold in the same month a year ago.

“To turn months of critically short supply into the best year ever for the BMW Group in the U.S. is a monumental achievement, emphasizing what a customer-oriented dealer network with an agile logistics team can do,” said Ludwig Willisch, President and CEO, BMW of North America. “The post-recession sales momentum that started in 2010 reached an unprecedented level in December, making us strongly confident and optimistic as we enter 2013.”

BMW Group Achieves Best Sales Year Ever in the U.S.


BMW Brand Sales

Sales of BMW brand vehicles increased 39.4 percent in December for a total of 37,399 compared to 26,834 vehicles sold in December, 2011. For the year, BMW brand sales were up 13.5 percent to 281,460 vehicles compared to 247,907 sold 2011.

For 2012, best performing vehicles included the 5 Series, up 10.3 percent to 56,798 units; the 6 Series, up 110.3 percent to 8,208 units; and the X3, up 26.6 percent to 35,173 units.

BMW Pre-Owned Vehicles

In December, sales of BMW used vehicles (including certified pre-owned and pre-owned) totaled 16,728, an increase of 2.9 percent from the 16,264 sold in December 2011. For the year, BMW used vehicle sales are up 2.1 percent on volume of 164,524 compared to 161,146 in 2011.

MINI Brand Sales

MINI USA reported the best December ever with sales of 6,456 automobiles, an increase of 13.0 percent from the 5,711 sold in December, 2011. This marks the seventh consecutive month of record sales and ninth “best month” of 2012. For the year, MINI sales in the U.S. are up 15.0 percent on volume of 66,123 compared to 57,511 sold in 2011, making 2012 the brand’s best year ever in the U.S.

“We like to say the world is becoming more MINI and the record 2012 sales is the perfect conclusion to our 10th anniversary year in the U.S.,” said Jim McDowell, Vice President, MINI USA. “We are a quick and agile brand with an expanding vehicle portfolio, a growing dealer network and a great year ahead.”

Dec ’12 Dec ’11 % YTD 2012 YTD 2011 %
1 Series 757 917 -17.4% 7,689 8,832 -12.9%
3 Series 10,745 8,489 26.6% 99,602 94,371 5.5%
Z4 324 299 8.4% 2,751 3,479 -20.9%
5 Series 8,385 4,887 71.6% 56,798 51,491 10.3%
6 Series 1037 723 43.4% 8,208 3,903 110.3%
7 Series 1,422 1,219 16.7% 11,098 11,299 -1.8%
X1 2,806 N/A N/A 8,947 N/A N/A
BMW passenger cars 25,476 16,534 54.1% 195,093 173,375 12.5%
X3 5,162 3,532 46.1% 35,173 27,793 26.6%
X5 5,722 6,007 -4.7% 44,445 40,547 9.6%
X6 1,039 761 36.5% 6,749 6,192 9.0%
BMW light trucks 11,923 10,300 15.8% 86,367 74,532 15.9%
BMW brand 37,399 26,834 39.4% 281,460 247,907 13.5%
Cooper /S Hardtop 3,011 2,762 9.0% 29,278 28,067 4.3%
Cooper /S Convertible 325 299 8.7% 4,813 4,964 -3.0%
Cooper /S Clubman 445 416 7.0% 5,769 6,844 -15.7%
Coupe 178 253 -29.6% 2,880 953 202.2%
Roadster 273 N/A N/A 2,371 N/A N/A
Countryman 2,224 1,981 12.3% 21,012 16,683 25.9%
MINI brand 6,456 5,711 13.0% 66,123 57,511 15.0%
TOTAL BMW of North America, LLC 43,855 32,545 34.8% 347,583 305,418 13.8%
Table 1: Vehicle Sales BMW of North America, LLC, December 2012
December 2012
December 2011
%
YTD 2012
YTD 2011
%
BMW brand
37,399
26,834
39.4
281,460
247,907
13.5
BMW passenger cars
25,476
16,534
54.1
195,093
173,375
12.5
BMW light trucks
11,923
10,300
15.8
86,367
74,532
 15.9
MINI brand
6,456
5,711
13.0
 
66,123
57,511
15.0
TOTAL Group
43,855
32,545
   34.8
 
347,583
305,418
   13.8


BMW Motorrad Sales

BMW Motorrad USA reported sales of 918 motorcycles in December, an increase of 2.2 percent from the total of 898 motorcycles sold in December 2011. As a result, BMW Motorrad finished the year up 14.0 percent on sales of 12,057 compared to 10,572 sold in 2011.

Highlights in 2012 include growth of 20.9 percent for the S 1000 RR with sales of 1,934 compared to 1,600 in 2011. U.S. consumers also welcomed the first full year of the award winning 6-cylinder K 1600 GTL and K 1600 GT with 1,601 deliveries of the GTL (+58.7 percent) and 697 of the GT (+87.9 percent) in 2012, helping increase K-Series volumes by 40.9 percent to 2,647 units.

The introduction of the entry level G 650 GS Sertão contributed to a G-Series sales increase of 31.3 percent with sales of 994 compared to 757 sold in 2011. The product offensive continued with the release of the C 600 Sport and C 650 GT maxi scooters in late Fall with 223 GTs being delivered to consumers by year end.

Table 2: Motorcycle Sales BMW of North America, LLC, December 2012
December 2012
December 2011
%
YTD
2012
YTD 2011
%
BMW Motorcycles
918
898
2.2
12,057
10,572
14.0

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