We have just learned today that BMW is having a phenomenal sales month in December. With a little over 5,000 units behind Mercedes-Benz at the end of November, BMW USA has made up the difference in the first two weeks in December and now is projected to have the best year of automobile sales, both in the U.S. and Worldwide.
BMW’s chief financial officer Friedrich Eichiner said today that the automaker will deliver 1.8 million new cars in 2012, globally, a significant increase over the 1.67 million vehicles sold last year. This figure includes all three brands: BMW, MINI and Rolls-Royce. A major contribution to this impressive figure is attributed to the Asian and North American market.
From January 1 to end of November, BMW of North America has sold 244,061 cars with December being projected as a record month. Our sources say that 3 Series Sedan is selling extremely well, with the help of its recently launched xDrive system.
MINI is also projected to sell 65,000 cars in 2012, up from its 2011 record of 57,511 units.
The company will report its 2012 sales in the first week of January.
Will BMW retain the crown as the highest selling premium brand in the U.S.? We’ll find out next week.