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November 2012: BMW USA Sales up 45 percent

News | December 4th, 2012 by 1
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BMW brand up 45 percent in November – best month ever; 10.4 percent year-to-date increase MINI brand up 10.5 percent in November; 15.2 percent increase …

BMW brand up 45 percent in November – best month ever; 10.4 percent year-to-date increase

MINI brand up 10.5 percent in November; 15.2 percent increase year-to-date – already surpassed 2011 sales record

Woodcliff Lake, NJ – December 3, 2012… The BMW Group in the U.S. (BMW and MINI combined) reported November sales of 36,461 vehicles, an increase of 38.8 percent from the 26,271 vehicles sold in the same month a year ago. Year-to-date, BMW Group is up 11.3 percent on sales of 303,728 in the first eleven months of 2012 compared to 272,873 in the same period in 2011.

November 2012: BMW USA Sales up 45 percent

“Supply is catching up with demand, making November the best sales month on record for BMW in the U.S.,” said Ludwig Willisch, President and CEO, BMW of North America. “The momentum is strong in this final month of the year, MINI has already surpassed its 2011 total, and I am confident BMW Group will set a new U.S. sales record for 2012, beating the previous record year of 2007.”

BMW Brand Sales

BMW reported the best month ever in November with sales of 31,213, an increase of 45 percent from the 21,521 vehicles sold in November, 2011. Year-to-date, the BMW brand is up 10.4 percent on sales of 244,061 compared to 221,073 sold in the first eleven months of 2011.

In November, best performing vehicles included the 5 Series, up 64.3 percent to 5,857 units; the 6 Series, up 67.4 percent to 919 units; the X3 SAV, up 50.5 percent to 4,172 units and the X6 SAV, up 55.2 percent to 813 units.

BMW Pre-Owned Vehicles

In November, sales of BMW used vehicles (including certified pre-owned and pre-owned) decreased 0.5 percent to 12,134 vehicles from the 12,196 vehicles sold in November 2011. January through November, BMW used vehicle sales are up 1.6 percent on volume of 147,272 compared to 144,882 in the same period of 2011.

Table 1: Vehicle Sales BMW of North America, LLC, November 2012

Nov ’12 Nov ’11 % YTD Nov ’12 YTD Nov ’11 %
1 Series 619 664 -6.8% 6,932 7,915 -12.4%
3 Series 10,776 7,568 42.4% 88,857 85,882 3.5%
Z4 229 156 46.8% 2,427 3,180 -23.7%
5 Series 5,857 3,564 64.3% 48,413 46,604 3.9%
6 Series 919 549 67.4% 7,171 3,180 125.5%
7 Series 939 1,227 -23.5% 9,676 10,080 -4.0%
X1 2,088 N/A N/A 6,141 N/A N/A
BMW passenger cars 21,427 13,728 56.1% 169,617 156,841 8.1%
X3 4,172 2,773 50.5% 30,011 24,261 23.7%
X5 4,801 4,496 6.8% 38,723 34,540 12.1%
X6 813 524 55.2% 5,710 5,431 5.1%
BMW light trucks  9,786 7,793 25.6% 74,444 64,232 15.9%
BMW brand 31,213 21,521 45.0% 244,061 221,073 10.4%
Cooper /S Hardtop 2,490 2,383 4.5% 26,267 25,305 3.8%
Cooper /S Convertible 325 271 19.9% 4,488 4,665 -3.8%
Cooper /S Clubman 480 398 20.6% 5,324 6,428 -17.2%
Coupe 149 286 -47.9% 2,702 700 286.0%
Roadster 196 N/A N/A 2,098 N/A N/A
Countryman 1,608 1,412 13.9% 18,788 14,702 27.8%
MINI brand 5,248 4,750 10.5% 59,667 51,800 15.2%
TOTAL BMW of North America, LLC 36,461 26,271 38.8% 303,728 272,873 11.3%

MINI Brand Sales

MINI USA reported the best November ever with sales of 5,248 automobiles, an increase of 10.5 percent from the 4,750 sold in November, 2011. This marks the sixth consecutive month of record sales. Year-to-date, MINI sales in the U.S. are up 15.2 percent on volume of 59,667 compared to 51,800 in the first eleven months of 2011, surpassing the 2011 annual record of 57,511.

Table 2: Motorcycle Sales BMW of North America, LLC, November 2012

November
2012
November
2011
% YTD

2012

YTD
2011
%
BMW Motorcycles 777 541 43.6 11,139 9,674 15.1

BMW Motorrad Sales

BMW Motorrad USA reported sales of 777 motorcycles in November, an increase of 43.6 percent from the total of 541 motorcycles sold in November 2011. Year-to-date, BMW Motorrad is up 15.1 percent on sales of 11,139 compared to 9,674 sold in the first eleven months of 2011.

In November, the best performing models included the newly introduced maxi scooters, with impressive first full-month sales of 163 units. Rarely has a new product in a completely new market segment performed so well in Q4. Additionally, the S 1000 RR sales nearly tripled to 129 units; and the F 800 GS, is up 40 per cent to 60 units.

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