October 2012: BMW USA sales up 20.9 percent

News | November 2nd, 2012 by 3
BMW 3series wallpaper 01 1920112 750x500 October 2012: BMW USA sales up 20.9 percent

The BMW Group in the U.S. (BMW and MINI combined) reported October sales of 32,339 vehicles, an increase of 18.5 percent from the 27,288 vehicles …

The BMW Group in the U.S. (BMW and MINI combined) reported October sales of 32,339 vehicles, an increase of 18.5 percent from the 27,288 vehicles sold in the same month a year ago. Year-to-date, BMW Group is up 8.4 percent on sales of 267,267 in the first ten months of 2012 compared to 246,602 in the same period in 2011.

“Momentum is increasing and the October figures show supply is finally catching up with demand as our new models arrive in greater numbers”, said Ludwig Willisch, President and CEO, BMW of North America, LLC. “At the same time, our thoughts are with colleagues and customers affected by the hurricane and its aftermath. We are all working together in this difficult situation.”

BMW Brand Sales

Sales of BMW brand vehicles increased 20.9 percent in October for a total of 26,451 compared to 21,873 vehicles sold in October, 2011. Year-to-date, the BMW brand is up 6.7 percent on sales of 212,848 compared to 199,552 sold in the first ten months of 2011.

BMW 3series wallpaper 01 1920112 655x409 October 2012: BMW USA sales up 20.9 percent

In October, best performing vehicles included the 3 Series, up 25.6 percent to 9,729 units; the 6 Series, up 86 percent to 770 units; the X3 SAV, up 39.9 percent to 3,248 units and the X6 SAV, up 41.3 percent to 671 units.
BMW Pre-Owned Vehicles
In October, sales of BMW used vehicles (including certified pre-owned and pre-owned) decreased 5.3 percent to 12,563 vehicles from the 13,262 vehicles sold in October 2011. January through October, BMW used vehicle sales are up 1.8 percent on volume of 135,138 compared to 132,686 in the same period of 2011.

MINI Brand Sales
MINI USA reported the best October ever with sales of 5,888 automobiles, an increase of 8.7 percent from the 5,415 sold in October, 2011. Year-to-date, MINI sales in the U.S. are up 15.7 percent on volume of 54,419 compared to 47,050 in the first ten months of 2011.

Table 1: Vehicle Sales BMW of North America, LLC, October 2012

October 2012

October 2011

%

YTD 2012

YTD 2011

%

BMW brand

26,451

21,873

20.9

212,848

199,552

6.7

BMW passenger cars

18,292

15,080

21.3

148,190

143,113

3.5

BMW light trucks 

8,159

6,793

20.1

64,658

56,439

  14.6

MINI brand

5,888

5,415

8.7

54,419

47,050

15.7

TOTAL Group

32,339

27,288

   18.5

267,267

246,602

    8.4

BMW Motorrad Sales
Despite the impact of Hurricane Sandy, BMW Motorrad USA reported sales of 865 motorcycles in October, an increase of 1.4 percent from the total of 853 motorcycles sold in October 2011. Year-to-date, BMW Motorrad is up 13.5 percent on sales of 10,362 compared to 9,133 sold in the first ten months of 2011.

In October, the best performing models included the K 1300 S, up 137.5 percent to 38 units; the S 1000 R, up 58.1 percent to 136 units and the K 1600 GT, up 27.7 percent to 60 units.

 

October 2012

October 2011

%

YTD

2012

YTD 2011

%

BMW Motorcycles

865

853

1.4

10,362

9,133

13.5

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