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BMW to waive 3 payments to buy a new or certified-used model

News | October 16th, 2012 by 8
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BMW is becoming more aggressive with their incentive programs. After falling behind Mercedes-Benz in U.S. premium sales, the Munich-based automaker is launching a new incentive …

BMW is becoming more aggressive with their incentive programs. After falling behind Mercedes-Benz in U.S. premium sales, the Munich-based automaker is launching a new incentive that will allow lease customers to have up to three payments waved.

The offers are being sent to current lease owners of most of the vehicles in its 2010 model-year lineup and applies to new or certified-used BMWs. The program runs through BMW Financial Services, and ends on October 31, 2012.

BMW FS introduced a similar deal last year and it is considered common practice in the industry.

Eligible models for BMW’s lease pull-ahead program include the 1 Series and 3 Series sedans, 5 Series, 6 Series and 7 Series cars. The X3, X5 and X6 sport-utility vehicles also qualify. Models not eligible include M versions and 3 Series coupes and convertibles.

BMW to waive 3 payments to buy a new or certified used model

Just this past July, BMW FS ran another promotion called  Specialty Demo Allowance offering total payments ranging from $2,500 for some 2012 5 Series models to $7,000 for the 2012 7 Series. The new F30 3 Series was included in the pool for August as well.

Overall, BMW has reduced incentives by 4.8 percent so far this year to $3,418 a vehicle.

BMW and Mercedes continue their race for the best selling premium brand in the United States and new aggressive incentives are expected from the Stuttgart-based automaker as we approach the end of the year.

[Source: Bloomberg]

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  • digivue

    Maybe they should take a look what’s wrong with the product… Cost cutting is not always a good thing.

    • Blake

      I couldn’t agree more, I have an E90 and received an F30 loaner yesterday. Literally, every single button, switch, and interior piece is light years cheaper feeling and sounding then the E90. This car had 5k miles on it, and the door handles were flexing so bad when you grabbed them that it appeared that they were eventually going to fall off. The squeaks and rattles that the interior had reminded me of Dodge Caravans from the mid 90’s. If you think i am exaggerating I can assure you I am not. It was that bad!

      • fredyschiftan@aol.com

        We cany believe that is true , BMW uses the same material on the old and new, nothing has changed ! so what was your problem with the car? tell us !! it wasnt the door ? so what was it ? lets find out…….

      • fredyschiftan@aol.com

        You think we are stupid , we know these cars very well and the materials BMW uses are first rate, the plastics are proven not to break and the noise you talk about is pure nonsense ! sorry we dont believe you ……

    • brkf

      The first thing is style and second is size. I’ve got an F30. It’s a decent car. It’s better than my e90s as a luxury car but it’s not as raw. Compared to my e46 it’s a just a big ole boat with no soul. The materials are all better but one thing is severely degraded: the driving experience.

  • Efoza

    I have just come out of prison and got myself a new 6 series gran coupe. I love it. It is a real drug dealers car. Some say this is the image problem for BMW. I disagree because I am not a drug dealer. I am a thief.

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