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BMW Design. Inspired by light

Videos | September 9th, 2012 by 3
2012-pebble-concours-98

Light design is an important part of the BMW design. Over the years it changes, but always remains an unmistakable characteristic of BMW cars. The …

Light design is an important part of the BMW design. Over the years it changes, but always remains an unmistakable characteristic of BMW cars.

The double round circles at the front of any BMW are a true icon of the brand. Designer Sebastian Morgenstern gives an insight into the BMW light design of the past and the future.

Following the introduction of the full LED headlight, laser light is the next logical step in the development of vehicle headlight technology. BMW is planning this step, thus further expanding its lead in innovative light technology. And we expect to see the technology in road cars within five years.

Let’s have a look at the video.

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  • FreudeKing

    Yes, I agree that BMW’s lights are really impressive. However, they really need to work on the over shape of the lights. The trend is to be sleek, modern and sharp, which should pave the way for the entire car’s exterior design. Currently the light shapes (lens covered area) look like they are from the 90’s and early 2000’s, they are fat, bubbly and flabby. Examples are the 6 Series, 7 Series, 5 Series, etc. And my god, the new 1 Series hatch front lights are disgusting! What are those? FISH EYES? Please look at Audi’s exterior light shape (not those tasteless LED elements within the light unit but the outer shape of the entire light unit), they really make the car look good, afterall they are the fastest growing because of their exterior design attraction for most people.

    • empower

      they are the fastest growing because of the sub compact A1. The bmw brand is not in that market yet. plus there the cheaper option. do you want to include the mini sales in your data. you cant even tell what audi your looking at from the front. they are playing to conservative with the designs people will soon get bored. its nice when people notice that you have a new car dont mistake it for your the model that came out 7 years before,

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