In August 2012, Lexus crown itself as the top-selling automotive premium brand in the United States. The Japanese luxury automaker saw 34 percent increase in sales to move past BMW and Mercedes-Benz. Lexus sold 24,237 vehicles in August, while BMW’s sales decreased 19.1 percent in August for a total of 16,835. Mercedes’ sales in the U.S.rose 11 percent to 20,557 last month.
This is the first time since December 2010 that Lexus holds the number 1 spot in luxury sales. Its inventory and sales were hurt by the wave of earthquakes and tsunamis that affected production and distribution.
Year-to-date, Mercedes has 3,800 units more sold than BMW and 18,000 more than Lexus. At this pace, it is fair to assume that the two German brands will continue to be the only contenders for this year’s highest selling premium automaker. Mercedes U.S. sales through August rose 14 percent to 168,462 while BMW brand is up 5.6 percent on sales of 164,636. Through August, Lexus sales gained 25 percent to 150,604.
BMW beat Mercedes last year by 2,715 deliveries in the U.S.
BMW of North America is betting on a strong comeback thanks to the recently launched 3 Series Sedan and its upcoming xDrive version. The X1 SAV is also expected to boost sales.
Audi continues its growth with 13 percent last month to 11,527 units. Jaguar Land Rover deliveries rose 31 percent to 4,756.
U.S. luxury automaker Cadillac rose 11 percent to 14,704 vehicles in August, thanks to the newly launched XTS model.
Porsche, a historical small volume premium automaker, reported 3,026 sold vehicles in the U.S. last month, a 39 percent increase.[Source: Bloomberg]