August 2012 Sales: BMWUSA reports a decrease of 19.1 percent

News | September 4th, 2012 by 30
logo bmwgroup 750x398 August 2012 Sales: BMWUSA reports a decrease of 19.1 percent

The BMW Group in the U.S. (BMW and MINI combined) reported August sales of 22,553 vehicles, a decrease of 5.7 percent from the 23,924 vehicles …

The BMW Group in the U.S. (BMW and MINI combined) reported August sales of 22,553 vehicles, a decrease of 5.7 percent from the 23,924 vehicles sold in the same month a year ago. Year-to-date, BMW Group is up 7.6 percent on sales of 208,268 in the first eight months of 2012 compared to 193,565 in the same period in 2011.

“August numbers showed how tight the supply of new vehicles has been for us but the eagerly awaited new models, the X1 and 3 Series AWD in particular, are arriving and that’s great news for our customers and our dealers,” said Ludwig Willisch, President and CEO, BMW of North America, LLC. “All indicators show sales momentum increasing and with the model year change now complete, we have ambitious plans for the months ahead.”

logo bmwgroup 655x219 August 2012 Sales: BMWUSA reports a decrease of 19.1 percent

BMW Brand Sales
Sales of BMW brand vehicles decreased 19.1 percent in August for a total of 16,835 compared to 20,815 vehicles sold in August, 2011. Year-to-date, the BMW brand is up 5.6 percent on sales of 164,636 compared to 155,929 sold in the first eight months of 2011.

In August, best performing vehicles included the 6 Series, up 118.8 percent to 453 units; the X3 SAV, up 18.8 percent to 2,829 units; and the X5 SAV, up 21.2 percent to 3,568 units. August marked the first month of sales for the all wheel drive versions of the 3 Series Sedan (328i xDrive and 335i xDrive Sedans), as well as the versatile new X1 SAV.

BMW Pre-Owned Vehicles
In August, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 5.1 percent to 14,012 vehicles from the 13,335 vehicles sold in August 2011. January through August, BMW used vehicle sales are up 2.5 percent on volume of 108,951 compared to 106,295 in the same period of 2011.

MINI Brand Sales
MINI USA reported the best August ever with sales of 5,718 automobiles, an increase of 83.9 percent from the 3,109 sold in August, 2011. Year-to-date, MINI sales in the U.S. are up 15.9 percent on volume of 43,632 compared to 37,636 in the first eight months of 2011.

Table 1: Vehicle Sales BMW of North America, LLC, August 2012

August 2012
August 2011
%
YTD 2012
YTD 2011
%
BMW brand

16,835
20,815
-19.1
164,636
155,929
5.6
BMW passenger cars
9,919
14,997
-33.9
115,633
112,626
2.7
BMW light trucks
6,916
5,818
18.9
49,003
43,303
 13.2
MINI brand

5,718
3,109
83.9
 
43,632
37,636
15.9
TOTAL Group

22,553
23,924
   -5.7
 
208,268
193,565
    7.6

BMW Motorrad Sales
BMW Motorrad USA reported sales of 1,227 motorcycles in August, an increase of 11.3 percent from the total of 1,102 motorcycles sold in August 2011. Year-to-date, BMW Motorrad is up 15.6 percent on sales of 8,707 compared to 7,535 sold in the first eight months of 2011. In August the best performing models included the S 1000 RR, with sales of 238 units; and the K 1600 GTL with 165 sales.

Table 2: Motorcycle Sales BMW of North America, LLC, August 2012

August 2012
August 2011
%
YTD
2012
YTD 2011
%
BMW Motorcycles
1,227
1,102
11.3
8,707
7,535
15.6

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