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August 2012 Sales: BMWUSA reports a decrease of 19.1 percent

News | September 4th, 2012 by 30
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The BMW Group in the U.S. (BMW and MINI combined) reported August sales of 22,553 vehicles, a decrease of 5.7 percent from the 23,924 vehicles …

The BMW Group in the U.S. (BMW and MINI combined) reported August sales of 22,553 vehicles, a decrease of 5.7 percent from the 23,924 vehicles sold in the same month a year ago. Year-to-date, BMW Group is up 7.6 percent on sales of 208,268 in the first eight months of 2012 compared to 193,565 in the same period in 2011.

“August numbers showed how tight the supply of new vehicles has been for us but the eagerly awaited new models, the X1 and 3 Series AWD in particular, are arriving and that’s great news for our customers and our dealers,” said Ludwig Willisch, President and CEO, BMW of North America, LLC. “All indicators show sales momentum increasing and with the model year change now complete, we have ambitious plans for the months ahead.”

August 2012 Sales: BMWUSA reports a decrease of 19.1 percent

BMW Brand Sales
Sales of BMW brand vehicles decreased 19.1 percent in August for a total of 16,835 compared to 20,815 vehicles sold in August, 2011. Year-to-date, the BMW brand is up 5.6 percent on sales of 164,636 compared to 155,929 sold in the first eight months of 2011.

In August, best performing vehicles included the 6 Series, up 118.8 percent to 453 units; the X3 SAV, up 18.8 percent to 2,829 units; and the X5 SAV, up 21.2 percent to 3,568 units. August marked the first month of sales for the all wheel drive versions of the 3 Series Sedan (328i xDrive and 335i xDrive Sedans), as well as the versatile new X1 SAV.

BMW Pre-Owned Vehicles
In August, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 5.1 percent to 14,012 vehicles from the 13,335 vehicles sold in August 2011. January through August, BMW used vehicle sales are up 2.5 percent on volume of 108,951 compared to 106,295 in the same period of 2011.

MINI Brand Sales
MINI USA reported the best August ever with sales of 5,718 automobiles, an increase of 83.9 percent from the 3,109 sold in August, 2011. Year-to-date, MINI sales in the U.S. are up 15.9 percent on volume of 43,632 compared to 37,636 in the first eight months of 2011.

Table 1: Vehicle Sales BMW of North America, LLC, August 2012

August 2012
August 2011
%
YTD 2012
YTD 2011
%
BMW brand

16,835
20,815
-19.1
164,636
155,929
5.6
BMW passenger cars
9,919
14,997
-33.9
115,633
112,626
2.7
BMW light trucks
6,916
5,818
18.9
49,003
43,303
 13.2
MINI brand

5,718
3,109
83.9
 
43,632
37,636
15.9
TOTAL Group

22,553
23,924
   -5.7
 
208,268
193,565
    7.6

BMW Motorrad Sales
BMW Motorrad USA reported sales of 1,227 motorcycles in August, an increase of 11.3 percent from the total of 1,102 motorcycles sold in August 2011. Year-to-date, BMW Motorrad is up 15.6 percent on sales of 8,707 compared to 7,535 sold in the first eight months of 2011. In August the best performing models included the S 1000 RR, with sales of 238 units; and the K 1600 GTL with 165 sales.

Table 2: Motorcycle Sales BMW of North America, LLC, August 2012

August 2012
August 2011
%
YTD
2012
YTD 2011
%
BMW Motorcycles
1,227
1,102
11.3
8,707
7,535
15.6
  • Auto Fan

    It’s nice that nobody buys that idiotic BMW!!!!!

    • fredyschiftan@aol.com

      Stupid person go away, we say again we dont need YOUR idiotic opinion .

  • BabkenBMW

    Sales of the 5 Series were ridiculously low in August, and that was the main reason for such poor sales performance of BMW. What happens? Can anybody explain?

    • wasapasserby

      Balancing out padded July number maybe?

  • George

    It’s interesting. Both Mercedes-Benz and Audi had an increase in sales while BMW had decrease. It seems like customers are getting more and more disappointed with BMW. And it also seems like Audi is indeed a better performance brand than BMW.

    • S54

      Its interesting. BMW had a decrease in sales atrributed to , if you’d bothered to read anything other than the title ”
      how tight the supply of new vehicles has been for us but the eagerly awaited new models, the X1 and 3 Series AWD in particular
      are arriving” . Also interesting is how you fail to mention the bigger picture ”
      Year-to-date, the BMW brand is up 5.6 percent on sales of 164,636 compared to 155,929 sold in the first eight months of 2011.”
      However despite this evidence I do agree with you, customers are indeed becoming more and more disappointed with new BMW’s.
      These figures support that, don’t you agree.
      WORLD sales rankings first 6 months of 2012:

      43. BMW 3 Series, 170084
      60. Mercedes C-Class 138,620
      62. Audi A4, 137,366

      59. BMW 5 Series 140,301
      67. Audi A6 129,258 (considerably younger than the “crap” 5 Series)
      ………………………………………………………………………………………………………………………………………………………………………………………………………………91. Mercedes E-Class 99,661
      So how will we respond to this George?

      • Otto

        I will. This is a biased comment. BMW doesn’t only sale A4 and A6, BMW 3 and 5 Series and MB C and E class.
        And you probably know already that for instance, despite the S class being the oldest (new model coming next year at LA show), it still sells much more than the A8 and 7 Series.
        You also certainly know that Audi is the fastest growing premium brand in the world, don’t you?
        Next time dude, maybe, maybe….

        • fredyschiftan@aol.com

          Otto or whatever at this moment dont get a heart attack but, BMW is no 1 in the World . no more said ……………… bye

          • Otto

            “at this moment”
            true but not for long. Projections give Audi No1 in a couple of years, and you know it.

        • True

          Audi means VW, so it is not premium brand

          • Otto

            You seem to be a smart one, aren’t you?
            VW means Audi, Porsche, Lamborghini, Bentley and Bugatti among others and even Ducati now.
            You’re so knowledgeable so tell me which are the VW base for A4 to A8 and R8?
            VW does share their I4 engines with Audi indeed and with the A1 and A3/TT platforms.
            And that’s all, period.

            Question : guess with which other makes the VW Passat R36 shares its engine?
            Hint : there’s only one.

            Read your book dude.

          • wazon


            VW means Audi, Porsche, Lamborghini, Bentley and Bugatti among others and even Ducati now”

            And which of these cars extensively shares parts with VW models? At the moment, it’s Audi that has such models, so please stop trying to prove that most of Audi’s models are something more than VW under different skin.

            “You’re so knowledgeable so tell me which are the VW base for A4 to A8 and R8″

            A1 = VW Polo = Seat Ibiza = Skoda Fabia (Skoda is the budget version of VW);
            A3 = VW Golf (known in US as Rabbit) = VW Scirocco = VW EOS = Seat Leon = Skoda Octavia;
            A4 = VW Passat = Seat Exeo = Skoda Superb;
            A6 = VW is planning to introduce model based on A6 platform soon. I bet that we will see some Seat in few years on this platform;
            A8 = VW Peathon;
            R8 = no counterparts.
            What they share? Platforms, drivetrain (except top versions some of which are unique to VW and Audi), suspension (similar clause for top version). What they don’t share? Exterior and interior designs, and quality of interior materials. Nevertheless, don’t think that it’s what we should call extensive share of parts?

          • bkmayyu@yahoo.com.tw

            YES
            that is why i`m so confused what the diffence between new A3 and Golf(except exterior and interior styling)

          • wazon

            Technically there is no difference between them. But one of them is treated as premium car. This only shows how effective Audi’s marketing is. :)

          • Otto

            Indeed, Phaeton = A8 = Continental
            And as I said A1 and A3/TT share same platform as VW models.
            For the rest you’re totally wrong.
            A4 can’t be a Passat smart boy.
            1st because when you open the bonnet, the engine is longitudinally oriented and 2nd because it’s based on the MLB platform, used by the above A8 and and all the models between A4 and A8, Bentley Continental included. Now just make me laugh and tell me the Continental is a A4.
            Or tell me that LR and Jaguar are not a premium make since they’ve been bought by Tata Motors or Cadillac because it belongs to GM, or Aston Martin because Ford owned them.
            The VW A6 based car you’re talking about is the upcoming Phaeton.
            You have to understand once for all that it’s normal for a group of the size of VW Group to share components between brands. It doesn’t mean that the high end models are made up versions of low end models. Or maybe you gonna tell me that Minis are PSA based cars because they share some engines? Or Bentleys VW based cars?

            FYI, Audi used to be a direct competitor to MB when BMW was not a premium brand yet. Officially, BMW gained its full premium status only in 1994 with the release of the E38. Why officially? Because there were as much 7 Series at the German entrepreneurs meetings than MB S Classes and Audi A8s. Funny index I agree but as funny as the Big Mac index. It was also the year Audi regained its fully premium status with the release of the 1st A8 btw.

            Now talking specifically about the VW brand, you should know that in Europe it’s seen as a “semi-premium” make which is not so bad.

            Last, answer to my question about the R36 is Porsche Cayenne and Panamera. Never heard someone saying they’re VW based models. Would you be the 1st one?

          • wazon

            A4 is Passat. Deal with it. Indeed it the very same platform as well as suspention and engines in most of versions. Each mechanic will tell you that, each parts seller will tell you that and each Audi dealer should tell you that. Instead of paying attention to place of enigne, check the geometry of A4 and Passat platforms. (Do you want to tell that slightly shifted partition between engine bay and cabin makes these platform so different that one can’t tell that they are based on each other? In this sense, platform of long wheel base 7-er is not based on platform of normal 7-er. But it is, isn’t it?).


            The VW A6 based car you’re talking about is the upcoming Phaeton.”
            Upcoming Pheaton will be buildt on A8 platform. Still they are planning to make some A6 based VW.

            BTW, VW Peathon used to being Angela Merkel official car. Can you imagine German chancellor arriving in A6 based car? Come on!

            “You have to understand once for all that it’s normal for a group of the size of VW Group to share components between brands.”

            Why do you suppose that I don’t understand that? They share parts, I am ok with that. But I’m not ok with the fact that cars wholly buildt on parts that come form non-premium cars are supposed to be the premium cars. This is exactly the case with most of A4 models! I see no point for paying 40% more for the car that is technologically the same as Skoda Superb or Seat Exeo, which on their own are budget rather than premium cars.

            ” It doesn’t mean that the high end models are made up versions of low end models.”

            Most of technolgical parts are the same, so in this sense they are made from the parts of low end versions. They differ in quality of interior materials and equippment, but for most of time it’s far from enough to justify the huge difference in price tags between these models.

            “maybe you gonna tell me that Minis are PSA based cars because they share some engines?”

            If Mini shared platform, drivetrain and suspension with Citroen and Peugeot, then wouldn’t it based on PSA cars?! Yes, it would, but unlike VW/Audi it does share engine only, whereas shares between Audi and VW are much more extensive.

            “you should know that in Europe it’s seen as a “semi-premium” make which is not so bad.”

            I live in Europe (spend plenty of time in Germany) and if you tell anybody there that VW cars are semi-premium they will laugh for hours. VW cars are virutally the same price tags as Toyota’s and in Europe they’re considered as direct competitors. Are you going to tell me that Toyota is in semi-premium segment? You need to go to Europe in order to get a clue what cars VW offers to their customers. In basic versions of VW UP! and Polo you won’t even get AirCondition in standard package! One generation back, you won’t get AC as standard in Golf. How European people were supposed to get a view on VW cars as semi-premium? Semi-premium but with no AC, electric mirrors and so on? They are only keen to pay slightly more that for VW than for – say – Opel, Mitsubishi or Honda, because they find materials used in interior of those cars a bit better than in competitors, but I haven’t heard about this difference constituing difference in segments.

            “Last, answer to my question about the R36 is Porsche Cayenne and Panamera. Never heard someone saying they’re VW based models. Would you be the 1st one?|

            As I said,I am far from saying that sharing an engine is enough for being based on a car that has this engine. Engines shares are common between models of each brand. But as I pointed out the case with Audi and VW relationship is quite different: engine is not the only part they share.

          • George

            If Audi is VW, then that very VW is much better than your BMW, because Audi easily beats BMW in all aspects. So your BMW is much lower than that very VW. FULL STOP!

          • wazon

            Take a look at the brand new Audi RS4 Avant track performance and tell me in which aspect Audi is supposed to be better than BMW? Simply, if you want a driver car, you take BMW. You just can’t play with car using Quattro drivetrain as you can using RWD drivetrain. This is what is called fun of drive, which won’t find in Audi.

            But setting above aside, let me ask a question: assuming that VW is as good as Audi is, what’s the reason for paying more for Audi?

  • Figures

    Why not post the entire report? 3 Series sales are down 29.3% vs. LY. A quick Auto Trader search reveals plenty of new 3 Series (2013) inventory available, nearly 4,000 units. Model availability does not appear to be the real issue in the U.S.

  • TK

    lexus sales were up 30% from last year as well
    http://lexusenthusiast.com/2012/09/04/lexus-august-2012-sales-report/

  • Otto

    VW : + 68%
    VW Group (VW + Audi + Porsche) : + 48 %
    Seems like Audi will top BMW and MB earlier than expected

    • fredyschiftan@aol.com

      Yeah Otto !! who do you work for ? dont hide behind Otto put your real name and say you work for VW . keep on dreaming !!!!

      • Otto

        What else do you want to know about me?
        The only things you have to know is that I’m a former BMW owner (I certainly drove more BMWs than you) and that I’m now a happy Audi owner among some other makes.

        • Audi Owns BMW

          My friend, these loser BMW fans are too stupid to admit the clear fact that Audi easily beats BMW in all fronts. So let them say anything they want. They won’t change the reality, i.e. Audi reigns supreme over the pathetic BMW.

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  • Nobody

    Hey S54, don’t waste your time on guys (kids?) like Otto and George. They know very little and think even less. Everybody else knows that monthly sales numbers fluctuate across different model lines and different markets. But ultimately BMW is still the best selling premium car maker in the world and will remain as such for the foreseeable time. Despite temporarily running behind Mercedes, it will likely also retain the best selling status in the US, once the new models show up. BMW is simply trying to allocate their stock in the best way and they are making much fatter profits selling the 5′s and 7′s in places like China and Russia, hence the tight inventories in the US. Same with the new 3 which was launched simultaneously in all markets, unlike in the past when the US market lagged by a few months (until the inventory was sufficiently built up). And in any case BMW will have to relinquish their top selling spot if they want to remain exclusive as befits the best premium maker. At some point Audi will probably overtake BMW in numbers, selling maybe 2.5 or 3 or 5 million cars a year. Who cares they are a mass-maker anyway, being based on VW’s, and it is surprising they are not already selling 2 or 3 times the numbers that BMW or Mercedes are selling.
    Fellow S54

  • Freudeking

    I TOLD YOU SO! When BMW and their new management started their pathetic cost cutting strategy with a lack of brand building exercises and ugly cars, it is the beginning of the end for this company. What a shame the company has to be led by people like these. Let these cheap ugly FWD BMWs put the final nail in BMW’s coffin.

  • Auto Fan

    Audi already sells nearly as much as BMW, and this month the difference will be much more considering shameful sales of BMW in the USA. BRAVO, AUDI!
    GO BANKRUPT, BMW! You deserve it with your pathetic cars.

  • BabkenBMW

    OK, let’s wait until BMW, Audi and Mercedes-Benz publish their global sales figures for August and for 2012 up to August, and then we’ll see.

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