The BMW X6 Sports Activity Coupe, Z4 Roadster, 1 Series Coupe were ranked highest of their respective segments in the 2012 Total Quality Index™ (TQI) study conducted by Strategic Vision. Total Quality measures how closely the experience of quality matches the explicit desires of the customer.
“Delivering vehicles of the highest quality that delight our customers has always been a top priority at BMW,” said Ludwig Willisch – President and CEO of BMW of North America. “The diversity of models scoring top honors in the TQI study demonstrates that commitment across the model range.”
The BMW X6 Sports Activity Coupe was ranked highest in the Luxury Utility segment. Top industry scores are provided by owners regarding Image, Thoughtfulness, Workmanship, and Style.
The BMW Z4 Roadster set the benchmark in the Premium Convertible segment. Along with high scores in Exterior and Interior Design and Styling, the Z4 also delivers in Technical Innovations, Durability and Reliability.
The BMW 1 Series Coupe was ranked highest in the Premium Coupe segment. Fun in the driving experience combined with time-honored BMW brand values provide a well-rounded ownership experience.
Strategic Vision is a research-based consultancy with over forty years of experience in understanding the consumers’ and constituents’ decision-making systems for a variety of Fortune 100 clients, including most automotive manufacturers. Its unique expertise is in identifying consumers’ comprehensive motivational hierarchies, including the product attributes, personal benefits, value/emotions and images that drive perceptions and behaviors. J. Susan Johnson, CEO of Strategic Vision, coined the phrase “True Innovators” and we measure this construct in the detailed Total Quality Index report.