2012 Total Quality Index: BMW X6, Z4 Roadster, and 1 Series Coupe Ranked #1 in Quality

News | August 29th, 2012 by 20
2012 BMW 1 Series Coupe 750x500

The BMW X6 Sports Activity Coupe, Z4 Roadster, 1 Series Coupe were ranked highest of their respective segments in the 2012 Total Quality Index™ (TQI) …

The BMW X6 Sports Activity Coupe, Z4 Roadster, 1 Series Coupe were ranked highest of their respective segments in the 2012 Total Quality Index™ (TQI) study conducted by Strategic Vision. Total Quality measures how closely the experience of quality matches the explicit desires of the customer.

“Delivering vehicles of the highest quality that delight our customers has always been a top priority at BMW,” said Ludwig Willisch – President and CEO of BMW of North America. “The diversity of models scoring top honors in the TQI study demonstrates that commitment across the model range.”

The BMW X6 Sports Activity Coupe was ranked highest in the Luxury Utility segment. Top industry scores are provided by owners regarding Image, Thoughtfulness, Workmanship, and Style.

The BMW Z4 Roadster set the benchmark in the Premium Convertible segment. Along with high scores in Exterior and Interior Design and Styling, the Z4 also delivers in Technical Innovations, Durability and Reliability.

2012 bmw z4 sdrive28i 041 655x414

The BMW 1 Series Coupe was ranked highest in the Premium Coupe segment. Fun in the driving experience combined with time-honored BMW brand values provide a well-rounded ownership experience.

Strategic Vision
Strategic Vision is a research-based consultancy with over forty years of experience in understanding the consumers’ and constituents’ decision-making systems for a variety of Fortune 100 clients, including most automotive manufacturers. Its unique expertise is in identifying consumers’ comprehensive motivational hierarchies, including the product attributes, personal benefits, value/emotions and images that drive perceptions and behaviors. J. Susan Johnson, CEO of Strategic Vision, coined the phrase “True Innovators” and we measure this construct in the detailed Total Quality Index report.

[Source: BMW]

20 responses to “2012 Total Quality Index: BMW X6, Z4 Roadster, and 1 Series Coupe Ranked #1 in Quality”

  1. Auto Fan says:

    Just 3 models among the whole line-up? Simply pathetic.
    Mercedes-Benz easily kicks BMW ass in terms of quality.

    • S54 says:

      Ya totally, MB the best, BMW crap!!!! Because in this very survey 3 BMW’s were best in class and no Mercedes were!!!!
      SegmentWinner(s)TQI ScoreSmall CarFiat 500 Hatchback869Small Multi-FunctionVolkswagen Golf874Mid-Size CarChevrolet Volt913Mid-Size Multi-FunctionHonda Accord Crosstour879Large CarDodge Charger911Near-Luxury CarAudi A4 Sedan917Luxury CarAudi A8 Sedan942Specialty CoupeMini Cooper Coupe926Premium CoupeBMW 1-Series Coupe
      Chevrolet Corvette Coupe922
      921ConvertibleVolkswagen Eos902Premium Convertible/RoadsterBMW Z4 Roadster938MinivanHonda Odyssey872Entry UtilityVolkswagen Tiguan877Mid-Size Crossover UtilityFord Flex888Mid-Size Traditional UtilityJeep Grand Cherokee888Large UtilityNissan Armada900Near-Luxury UtilityLand Rover Evoque 5-Door928Luxury UtilityBMW X6936Standard PickupHonda Ridgeline863Full-Size PickupFord F-150902Heavy-Duty PickupFord F-250/350874

      • Auto Fan says:

        What kind of survey was this? Mercedes always beat BMW in terms of quality and reliability, and Audi comes second. BMW’s quality is even worse than Tatra’s. For example, my friend has got a 1998 523i, and every time the car hits a minor pothole, the front shock absorbers have to be changed. In short, BMW is bullshit.

    • E28 says:

      You’re on the wrong site kid, stop embarassing yourself and leave.

    • BMW Fan says:

      provide your evidence and stop yapping!

      • Auto Fan says:

        Search for J.D Power reliability surveys and see where your pathetic BMW is.

        • George H. says:

          You’re absolutely right, Auto Fan. I can tell it from my own experience. I had a 1997 MB E320 for 5 years and it didn’t cost me anything but ordinary expenses on fuel, oil change, etc. But my friend had a 2000 BMW 528i for 6 years and had to make about USD1000 worth of expenses every year. In short quality of BMW was awful. And he got smart
          enough to sell that crap for USD4000 (nobody gave more) and bought a 2007 MB E-Class.
          So you’re absolutely right. BMW isn’t anything special in the automotive world as distinct from MB or Audi.

    • fredyschiftan@aol.com says:

      here is the Coward auto fan again! we will be changing it to Auto Fool !! you are still here! go to your foolish MB and leave the bright people here in this excellent web, we dont want to read your comments ! go away . You are the pathetic one. GO AWAY !

    • Mercedes-Benz and Quality !! are you sure MB fan boy ??
      Check out the quality….

      • Auto Fan says:

        This picture speaks about the driver, but not the car, idiot. Better look at your idiotic BMW on which you have to mak a USD400 work every time you hit a minor pothole.

        • well idiot that picture speaks about the shitty quality of this damn car. I used my BMW for a 4 years now with 400000 KM on the dash and it’s still look like a new.. you know why? because it’s not a MB.. I don’t have to call somebody some day to pick me up from the high way because my car just stopped with a message on the dash board saying “OVER HEATING” you know why because it’s a BMW not a MB fagat….

          • Auto Fan says:

            Keep on dreaming, asshole. BMW doesn’t even come close to MB in terms of quality (just like anything else).Search for any reliability surveys and see how pathetic your useless BMW is.

          • George H. says:

            Sorry, my friend, but you seem to have mistaken the badges. Your MB was without problems, and “OVER HEATING” referred to BMW. So stop saying ridiculous things, kid. Just read my comment below and get silent.

  2. Giom says:

    And this, folks, is why BMW is the leader! So proud!

  3. Mateo says:

    Dacia is the best!!!


  4. browzer says:

    I am shocked to find the X6 on the list….I own 2 2013 BMWs; X6M and X5…..I can tell you, quality is not their best attributes. rattles every where inside. misaligned doors and trim. cheap plastic. misaligned exterior panels….etc. compared to my 2010 X6, these are the worst BMWs I have ever owned, and I owned BMWs since 1985 (316 2-door).

    • Auto Fan says:

      BMW is itself the worst brand n terms of everything, especially in quality. It’s just ridiculous how can some people be so foolish to buy that crap called BMW.

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