Filled under the category not even “Groupon can beat this deal a BMW dealership sells a 1994 BMW 320i for $1. The New Zealand-based dealership made an honest mistake in their listing and instead of offering a $2,400 Buyt-it-Now price, the internet manager set the price to a symbolic $1.
Stadium Cars in Christchurch frequently offers cars on online auction sites with a one New Zealand dollar reserve — about 81 cents in U.S. currency — allowing the vehicles to sell at any price the market demands. The buyer immediately noticed the price mistake and seconds later ended up with the deal of his or her life.
Despite the obvious mistake and loss in profit, the dealership honored the deal, “We are firm believers in the auction process and for it to be fair to buyers and sellers alike,” said a representative of the car dealer.
We salute the customer service provided by the dealer.