July 2012: Mercedes luxury U.S. sales lead on BMW narrows

News | August 6th, 2012 by 3
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Despite a decline in July sales compared to the previous year, BMW slowly closes the gap against its main competitor, Mercedes-Benz. After the July 2012 …

Despite a decline in July sales compared to the previous year, BMW slowly closes the gap against its main competitor, Mercedes-Benz. After the July 2012 sales reports, Mercedes leads in the U.S. luxury market with 104 units over BMW. Through June, Mercedes led BMW by more than 2,000 units for the year.

BMW’s U.S. sales fell 0.5 percent last month from a year earlier to 21,297, while Mercedes sold 19,311 units, a 1.6 percent gain. Lexus continues its ascending sales trend and reported 18,235 units sold, or 25 percent increase over last year.

Year-to-date sales for BMW accounts for 147,801 units, a 9.4 percent gain.

July 2012: Mercedes luxury U.S. sales lead on BMW narrows

BMW’s U.S. sales fell 0.5 percent last month from a year earlier to 21,297, while Mercedes sold 19,311 units, a 1.6 percent gain. Lexus continues its ascending sales trend and reported 18,235 units sold, or 25 percent increase over last year. Mercedes U.S. sales through the first seven months of the year rose 14 percent to 147,905.

BMW bets on the sales of the 3 Series xDrive to put the Munich-based automaker ahead of Mercedes by the year-end.

TrueCar.com also reports that the BMW incentive spending fell 18 percent in July, while Mercedes spending rose 29 percent.

U.S. luxury automaker Cadillac reported 21 percent in sales increase to 13,417 units. Audi has also seen an increase in U.S. sales of 28 percent to 11,707 vehicles.

Porsche sold 2,803 vehicles in the U.S. last month, a 1.3 percent increase.

Acura saw an increase of 36 percent to 12,825 last month. The other Japanese automaker, Infiniti sold 11,619 vehicles last month, or 57 percent increase.

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