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July 2012: BMW USA sales down 0.5 percent

News | August 1st, 2012 by 3
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The BMW Group in the U.S. (BMW and MINI combined) reported July sales of 27,152 vehicles, an increase of 4 percent from the 26,120 vehicles …

The BMW Group in the U.S. (BMW and MINI combined) reported July sales of 27,152 vehicles, an increase of 4 percent from the 26,120 vehicles sold in the same month a year ago. Year-to-date, BMW Group is up 9.5 percent on sales of 185,715 in the first seven months of 2012 compared to 169,641 in the same period in 2011.

“High summer is typically a time for vacations rather than car buying which makes the July result satisfying, especially with the unsteady economy and the very short supply of new models in our dealerships,” said Ludwig Willisch, President and CEO, BMW of North America, LLC. “August will be the tightest month as we complete the model year transition, so we’re very much looking forward to September and Fall and the much stronger availability of our popular new models.”

July 2012: BMW USA sales down 0.5 percent

BMW Brand Sales

Sales of BMW brand vehicles decreased 0.5 percent in July for a total of 21,297 compared to 21,409 vehicles sold in July, 2011. Year-to-date, the BMW brand is up 9.4 percent on sales of 147,801 compared to 135,114 sold in the first seven months of 2011.

In July, best performing vehicles included the 5 Series, up 32 percent to 5,700 units; and the 6 Series, up 50.5 percent to 843 units; and the 7 Series, up 158.9 percent to 1,696 units.

BMW Pre-Owned Vehicles

In July, sales of BMW used vehicles (including certified pre-owned and pre-owned) decreased 5.9 percent to 12,658 vehicles from the 13,449 vehicles sold in July 2011. January through July, BMW used vehicle sales are up 2.1 percent on volume of 94,939 compared to 92,960 in the same period of 2011.

MINI Brand Sales

MINI USA reported the best July ever with sales of 5,855 automobiles, an increase of 24.3 percent from the 4,711 sold in July 2011. Year-to-date, MINI sales in the U.S. are up 9.8 percent on volume of 37,914 compared to 34,527 in the first seven months of 2011.

Table 1: Vehicle Sales BMW of North America, LLC, July 2012

July 2012
July 2011
%
YTD 2012
YTD 2011
%
BMW brand 

21,297
21,409
-0.5
147,801
135,114
9.4
BMW passenger cars
16,444
15,291
 7.5
105,714
97,629
8.3
BMW light trucks
 (SAVs)
4,853
6,118
-20.7
42,087
37,485
 12.3
MINI brand 

5,855
4,711
24.3
 
37,914
34,527
9.8
 
TOTAL Group 

27,152
26,120
   4.0
 
185,715
169,641
    9.5

BMW Motorrad Sales
BMW Motorrad USA reported sales of 1,027 motorcycles in July, a decrease of 2.8 percent from the total of 1,057 motorcycles sold in July, 2011. Year-to-date, BMW Motorrad is up 16.3 percent on sales of 7,480 compared to 6,433 sold in the first seven months of 2011. In July, the best performing models included the S 1000 RR, up 78.9 percent to 272 units; and the R 1200 GS Adventure, up 23.8 percent to 104 units.

Table 2: Motorcycle Sales BMW of North America, LLC, July 2012

July 2012
July 2011
%
YTD
2012
YTD 2011
%
BMW Motorcycles
1,027
1,057
-2.8%
7,480
6,433
16.3
  • BabkenBMW

    So regarding July 2012 low sales volume the main problems lie under the following models:
    3 Series: -11.4% (July 2012: 7,653 units, July 2011: 8,640 units),
    X5: -31.4% (July 2012: 2,283 units, July 2011: 3,330 units).
    Meanwhile the 5 Series continues to terrorize its segment. BRAVO!!!!!
    Generally, if we look at the sales chart, it becomes obvious that the reason for sales downturn were weak X models sales. But I think that BMW will be the best-selling premium brand in the USA as well in 2012.

  • Bmizzy

    I have found the U.S. 3 Series numbers to be very interesting over the past few months. One would think that with the launch of the F30, sales figures would be much stronger against July 11 and YTD overall. Perhaps the new model has not been as well received as they would like everyone to believe?

    • cs4444

      Well you have to consider that they are still selling E9X coupes, convertibles, wagons, and only F30 sedans are available. Once the 4 series debuts, i bet the combined 3 & 4 series numbers will exceed prior year numbers.

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