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/DRIVE Video: BMW Frozen Paint: Overview and Cleaning

Videos | July 9th, 2012 by 0
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The /DRIVE team heads over to BMW’s North American headquarters to discuss the latest Frozen matte paint color. Matthew Russell, BMW USA M Brand Manager …

The /DRIVE team heads over to BMW’s North American headquarters to discuss the latest Frozen matte paint color.

Matthew Russell, BMW USA M Brand Manager gives us a tour of the facility and discusses how BMW came to create their new “Frozen” paint scheme. Larry of AMMOnyc.com is shortly joined by BMW’s head of body-and-paint technical training manager, Walter Malec, who discusses matte-paint technology and repairs.

Malec explains how to not only care for your matte paint, but it also gives the host the opportunity to paint one of the BMW hoods in the shop.

Read How to care for your Frozen Paint

/DRIVE Video: BMW Frozen Paint: Overview and Cleaning

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