By The Numbers: Mercedes Leads BMW in U.S. Sales for Year

News | June 2nd, 2012 by 8
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Mercedes-Benz maintains the sales lead in the U.S. luxury-vehicle market after another strong month. U.S. sales of Benz vehicles rose to 22,515 units (19  percent …

Mercedes-Benz maintains the sales lead in the U.S. luxury-vehicle market after another strong month. U.S. sales of Benz vehicles rose to 22,515 units (19  percent increase) in May while BMW follows with 22,168 cars sold in the same month. BMW deliveries increased 7.3 percent compared to same month last year.

The Mercedes sales were aided by a more aggressive incentives program, 23 percent compared to BMW’s 0.8 percent. Lexus had the most aggressive program with 37 percent, an attempt to recover from last year’s earthquake and tsunami in Japan. Their sales for the month soared 74 percent to 21,463 units.

By The  Numbers: Mercedes Leads BMW in U.S. Sales for Year

From year-to-date, Mercedes reports an increase in sales of 18 percent to 106,364 units, giving the company a lead of 1,585 cars over BMW. In the same period of time, BMW’s sales increased 14 percent, same as Lexus (88,1110 units). Same as reported in April, the C-Class sedan (up 35 percent) and M-Class SUVs (up 66 percent) helped the strong sales.

Audi continues to trail with 11,503 units, a 10 percent increase. After five months, Audi’s U.S. sales this year rose 14 percent to 52,494.

The U.S. luxury brand Cadillac sold 50,688 cars in 2012. Cadillac declined 15 percent to 9,871 in May as the luxury brand suffered from the elimination of old models before new ones, such as the XTS, reach dealers starting this month.

From the Japanese brands, Acura reports a 62 percent increase to 14,586 last month. Infiniti sold 10,592 vehicles, a 66 percent gain from a year earlier.

Porsche sold 2,852 vehicles in the U.S., a 1.2 percent gain.

[Source: Bloomberg ]

  • bmw SUCKS

    Go, Mercedes-Benz, go!!! Keep on kicking bmw ass and making BMWBlog jealous and hopelessly crying of pain.

    • Overrated 3-pointed Star

      Mercedes has to give HUGE incentives to the morons that buy their overpriced and overrated 3-pointed star, otherwise, nobody would want them. I’d rather buy a Hyundai Genesis or Equus than a Mercedes.

      • touraj_65_amg

        No matter………realy no matter what you buy instead of a benz…….one man can be sooooooooooooooooo idiot to even pick up an acura ILX instead of S-class(the great)……..and you know what is important?????……MERCEDES-BENZ HASE ALWAYS BEEN ONE OF THE BESTS IN THE WORLD…..long live Mercedes-Benz forever

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  • The Ultimate BMW Fan

    To be honest these figures don’t tell the whole story. It has to be considered that Mercedes sell 7 models of which have no contemporary. ( The CL, GL, and CLS and E Class coupe wagon AND convertible and SLS ) . However BMW also some models which Mercedes don’t produce a competitor for ( 1 series coupe/convertible, X6, 6 Series Coupe). So if you compare only the sales figures for the type of cars which both manufacturers I’m sure the already tiny difference in sales would be smaller still ( and most likely in BMW’s favour )

    Further still Mercedes incentive offer was 29 TIMES bigger than BMW’s.

  • The Ultimate BMW Fan

    Sorry, I forgot to mention Mercedes also sell the R and G, of which BMW have no direct rival

  • Nomad

    This disparity will increase, when
    Mercedes new S- and nice A-class will enter the market. Sales of BMW X1, 3 or 1-er could be above if they were more beautiful. I explain their good sales only customer’ fidelity to BMW brand.

  • The Ultimate BMW Fan

    Yes but BMW have yet to launch the X1 and 6 Series Gran Coupe

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