Mercedes-Benz maintains the sales lead in the U.S. luxury-vehicle market after another strong month. U.S. sales of Benz vehicles rose to 22,515 units (19 percent increase) in May while BMW follows with 22,168 cars sold in the same month. BMW deliveries increased 7.3 percent compared to same month last year.
The Mercedes sales were aided by a more aggressive incentives program, 23 percent compared to BMW’s 0.8 percent. Lexus had the most aggressive program with 37 percent, an attempt to recover from last year’s earthquake and tsunami in Japan. Their sales for the month soared 74 percent to 21,463 units.
From year-to-date, Mercedes reports an increase in sales of 18 percent to 106,364 units, giving the company a lead of 1,585 cars over BMW. In the same period of time, BMW’s sales increased 14 percent, same as Lexus (88,1110 units). Same as reported in April, the C-Class sedan (up 35 percent) and M-Class SUVs (up 66 percent) helped the strong sales.
Audi continues to trail with 11,503 units, a 10 percent increase. After five months, Audi’s U.S. sales this year rose 14 percent to 52,494.
The U.S. luxury brand Cadillac sold 50,688 cars in 2012. Cadillac declined 15 percent to 9,871 in May as the luxury brand suffered from the elimination of old models before new ones, such as the XTS, reach dealers starting this month.
From the Japanese brands, Acura reports a 62 percent increase to 14,586 last month. Infiniti sold 10,592 vehicles, a 66 percent gain from a year earlier.
Porsche sold 2,852 vehicles in the U.S., a 1.2 percent gain.[Source: Bloomberg ]