Speaking with TheDetroitBureau, BMW North America CEO (and former M chief) Ludwig Willisch says the company aims to use more carbon fiber products for the M brand, and in the future, even for “regular” 3 Series models.
Furthermore, Willisch says that an M7 flagship M model remains on the table as a viable competitor to the Audi S8 and Mercedes-Benz S63 AMG.
DetroitBureau: “Until now, the Bavarian maker has said it would not do an M version of its flagship model but that sentiment appears to be changing, especially with Willisch’s counterpart in China also lending his support.”
Rendering BMW M7
To put to bed any rumors around an M version of smaller SAV models, the U.S. boss said that the company has no plans to build an X1 M or X3 M3 crossovers. But BMW will offer a range of accessories through its new M Performance Automobiles line that will be able to beef up the smaller crossovers – and other models in the BMW line-up for customers who don’t want to move all the way up to a full-bore M edition. First MPA to make its way to the U.S. will be the M135i Coupe.
As we anticipated, with regrets, the M550d tri-turbo models will not make it to North America and will remain an European-only affair.
The reason? “It would be too expensive to homologate.”
With growth projection increasing year-over-year, the M Division will position itself to offer more exciting super sporty vehicles in the upcoming years.