Study: BMW is the most valuable global car brand

News | May 22nd, 2012 by 11
Auto_BMW_Others_BMW_BMW_logo_015605_

BMW replaces the Japanese automaker Toyota as the world’s most valuable car brand. The annual ranking is conducted by Millward Brown as part of the …

BMW replaces the Japanese automaker Toyota as the world’s most valuable car brand. The annual ranking is conducted by Millward Brown as part of the BrandZ Top 100 Most Valuable Global Brands study.

Same report says Mercedes-Benz, Volkswagen and Audi have improved their brand value as well.

Peter Walshe, Millward Brown global brand director, said that BMW has been able to effectively communicate what sets it apart from other carmakers, while still delivering “a very decent product.”

Study: BMW is the most valuable global car brand

“As one of the great brands in the world, BMW has been absolutely consistent in the long-term regarding what is meaningfully different about their brand, in highly competitive market places,” Walshe said.

Last time BMW was awarded the number 1 spot was in 2010, while Toyota held the top spot for three years between 2006 and 2009. The Japanese automaker came back once again in 2011 to take the reign.

The German automakers improved their position due to their increasing position in the Asian market, more specifically China. The Japanese automakers have been affected by earthquakes, tsunami and other disasters.

“Toyota is certainly seen as a good value, very reliable and very trustworthy, which are all tremendous qualities, especially for mid-range buyers,” Walshe said. “The problem with Toyota has to do with its financials, not brand, due to the disasters, which were clearly out of its control.”

Hyundai’s brand recognition continues to increase and it’s the first Korean automaker to enter the top 10.

Overall, the 2012 Top 100 ranking is led by Apple, which has a brand value of $182.9 billion and ranks first for the second year in a row. IBM, with a brand value of $116.0 billion, took the No. 2 from Google, which now ranks third and is valued at $107.9 billion.

Worthy brands
World’s most valuable car brands in $ billion; rank in top 100; % change from 2011
1. BMW $24.6 — (23) 10
2. Toyota $21.8 — (28) -10
3. Mercedes $16.1 — (46) 5
4. Honda $12.7 — (65) -11
5. Nissan $9.9 — (81) -2
6. VW $8.5 — (95) 15
7. Ford $7.0 — * -5
8. Audi $4.7 — 23
9. Hyundai $3.6 — –
10. Lexus $3.4 — -7
* Did not qualify for the top 100
[Source: Millward Brown via AutoNews]
  • Pingback: Study: BMW is the most valuable global car brand | labmw.com

  • Pingback: Study: BMW is the most valuable global car brand – BMW Reviews

  • Ale


    has been able to effectively communicate what sets it apart from other carmakers”
    Welcome FWD!

  • Giom

    BMW I can understand, Toyota I can’t. Sure it’s reliable and trustworthy, but it’s dynamically and visually utterly boring.

    Great show by BMW none the less. It should shut up the trolls, but then again they are just that.

    • bmw SUCKS

      Very funny. This achievement has nothing in common with cars themselves. The most important thing is that Audi is now growing much faster than shitty bmw because Audi make the best performance cars in the premium segment. So go hang yourselves,bmw stupid fans.

      • dOMASk

        best performance? 3-series owns a4 same as 5-series and so on…why do i even bother…

      • fredyschiftan@aol.com

        go to your litle VW and every time you see a BMW vow to the King and let him pass you little servant and may your jealousy grow . bye AND DONT FORGET A BMW is a BMW . Your Audi will be allways a VW = cheap product !!

  • http://pulse.yahoo.com/_ID4X4IJCBHZ6YGYHHX22RFT3JQ Rolitto

    BMW is the best, no need for humans to realize that, unless they aren’t.

  • http://pulse.yahoo.com/_ID4X4IJCBHZ6YGYHHX22RFT3JQ Rolitto

    BMW is the best, no need for humans to realize that, unless they aren’t.

  • http://pulse.yahoo.com/_ID4X4IJCBHZ6YGYHHX22RFT3JQ Rolitto

    BMW is the best, no need for humans to realize that, unless they aren’t.

  • http://pulse.yahoo.com/_ID4X4IJCBHZ6YGYHHX22RFT3JQ Rolitto

    BMW is the best, no need for humans to realize that, unless they aren’t.

3D Design 125 125 125 125 Endurance Warranty

Find us on Facebook

BMWBLOG

NEWSLETTER