The immortal BMW 507 Roadster definitely needs no introduction. It is simply the most beautiful car BMW has ever produced up to now and it will always remain as one of the most important design icons of the 50’s.
BMW’s new roadster was hastily unveiled at the Frankfurt Motor Show in autumn 1955, where it was presented to an enthusiastic crowd. Rumors have it that the Frankfurt show car carried cement bags instead of a proper engine in the engine bay and that the first real car was shown at the later Paris Salon.
Anyway, the star from Frankfurt was designed by Count Albrecht Goertz, a young German designer then living in New York and later responsible for another beautiful car, the Datsun 240 Z-series. But that’s another story.
What began very promising later turned into a financial disaster for BMW. When launched new it had not only a hefty price tag ($11,000.-) due to BMW’s principles in build quality and strength but it was so expensive that even millionaires, a then rare species in Germany after WW II, considered not to waste so much money buying such a luxurious car. However, the 507 Roadster did manage to draw the attention of a particular American Rock star then stationed in Germany, his name was Elvis Presley.
The BMW 507 Roadster did not reach the promised and expected performance. It was overweight and the 200 predicted horses were closer to 145, and because of the mixture of iron and aluminum alloys, the engines were prone to troublesome corrosion issues.
Had BMW been able to reduce production costs, there would undoubtedly have been more 507 sales. It has been said that BMW lost money on every 507 made! The cost of expensive production tooling, the unsold cars and the unfavorable publicity almost bankrupted BMW. At the end of 1959, the factory threw in the towel. A decade later, used 507s were worthless, and quite a few became scrap iron.
Today the BMW 507 Roadster commands the adoration of BMW fans everywhere, not to mention well heeled collectors. The last 507 to cross the auction block commanded a price of $990,000US