First and foremost, this is a video that is not safe for work. It involves a few shots of nudity from 6 to 10 seconds into the video.
With that out of the way, the commercial was created by Bakery Films for BMW and revolves around the Lane Departure Warning technology available in high-end bimmers. This feature helps with external distractions or slight lack of attention and warns the driver if an accident is likely to occur due to a lane change.
This system monitors the area behind and next to the vehicle and warns the driver when a lane change would lead to a dangerous situation.
At the rear of the vehicle the Lane Change Warning uses radar sensors to inform the driver via a symbol on the wing mirror if there is a vehicle currently in their blind spot or if a vehicle is approaching quickly from the rear. As soon as the driver uses the indicator to change lanes, they are warned in potentially dangerous situations by a flashing LED signal and steering wheel vibrations.
And no, no chance we will ever see this type of commercials on U.S. television.







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