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LOCOG & BMW unveil London 2012 fleet

News | April 26th, 2012 by 4
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LOCOG and BMW, Official Automotive Partner to the London 2012 Olympic and Paralympic Games, today revealed full details of the London 2012 fleet. Set to …

LOCOG and BMW, Official Automotive Partner to the London 2012 Olympic and Paralympic Games, today revealed full details of the London 2012 fleet. Set to play an essential role in delivering a successful Games, LOCOG’s deployment plans for the low-emission, diesel, hybrid and electric cars, motorcycles and bicycles were unveiled for the first time.

Whether it be pulling boats out of the water at Weymouth, providing a mobile camera platform for the marathon, towing a horse ambulance across Greenwich Park or carrying medal winners around the Olympic Park to media interviews, the BMW and MINI fleet will perform an extremely wide range of duties during the Olympic and Paralympic Games.

Naturally making sure the right people are in the right place at the right time, across more than 30 venues in London and beyond, is another key role of the cars, motorcycles and bicycles which constitute the fleet. Media will be users of the fleet, as well as judges, event organisers, Games officials and staff, ranging from medical officers, IOC photographers and crew to official rights holders and technical delegates.

LOCOG & BMW unveil London 2012 fleet

Richard George, Transport Director, LOCOG said: “From motorcycles to electric vehicles and 4x4s, the requirements of the 2012 fleet are hugely diverse. BMW and MINI have provided a variety of different cars, ideal both for city driving and long distance, to travel to Olympic and Paralympic venues around the country. It was vital that our partner in this field could deliver a one-stop shop solution and meet our sustainability targets. BMW has surpassed our requirements and we are delighted to be working with them.”

LOCOG’s challenging average fleet emissions target of 120 grams CO2 per kilometre was set significantly below the UK total new car emissions average of 138 grams CO2 per kilometre / 54.2mpg. (Ref. CleanGreenCars.co.uk) The BMW and MINI fleet surpasses the target with average CO2 emissions of 116 grams CO2 per kilometre or 64.5mpg.

Chris Brownridge, UK Marketing Director, BMW said: “Our London 2012 fleet shows what BMW technology can achieve today in terms of fuel economy and low emissions, including the first major presence of super clean EU6-compliant cars on UK roads. We look forward to sharing our vision of sustainable urban mobility during the Games, including our revolutionary electric vehicle technology at the BMW Group Pavilion in the Olympic park.”

LOCOG & BMW unveil London 2012 fleet

Beyond the vehicle requirements, BMW Group is supporting a significant number of Team GB and ParalympicsGB members and hopefuls. More than 140 individuals around the country are receiving backing in the form of vehicles, support and encouragement.

In addition, the technical facilities of BMW Group were put to good use to help test the Olympic Torch ahead of its 70 day Olympic Relay around the UK. The company’s state-of-the-art Energy and Environmental Test Centre in Munich was used to test the torch in all manner of different weather conditions, from 5ºC to +40ºC temperatures, +50mph winds, snow and driving rain

Fleet snapshot:

BMW 1 Series ActiveE (EV)

  • Number in fleet: 160
  • 170hp / Zero tailpipe emissions
  • Usage includes: Games time talent shuttle transporting athletes within the Olympic Park and also available for use by broadcasters. Venue pool cars for operational usage and supporting the Olympic Torch Relay.
  • Showcase for new charging infrastructure in London; 120 new ‘high speed’ charge points installed in five key locations in London with the first being installed at ExCeL London.

MINI E (Electric Vehicle)

  • Number in fleet: 40
  • 204hp / Zero tailpipe emissions
  • Usage includes: Venue pool cars for operational usage and supporting the Olympic Torch Relay.

MINI Countryman Cooper D

  • Number in fleet: 200
  • 112hp / 115g/km CO2 / 64.2mpg
  • Usage includes: ‘On demand’ service at key locations such as London Heathrow and IOC Hotels as well as providing request for transport services where clients contact a call centre and book the service in advance.

BMW 320d Efficient Dynamics

  • Number in fleet: 1,550
  • 163hp / 109g/km CO2 / 68.9mpg
  • Usage includes: Main command car for Olympic Torch Relay, official vehicles for cycling events (race doctor, commissionaires, lead car, neutral service, route management). Will also be used by the 67 Technical Delegates who are responsible for approve the Field of Play and competition set up in accordance with the IF rules.

BMW 520d Efficient Dynamics

  • Number in fleet: 700
  • 119g/km CO2 / 62.8mpg
  • Usage includes: Vehicle transfer and shuttle role.

 

BMW 5 Series Active Hybrid

  • Number in fleet: 20
  • 149g/km CO2 / 44.1mpg
  • Usage includes: Vehicle transfer and shuttle role.

BMW X3 xDrive 20d

  • Number in fleet: 17
  • 147g/km CO2/ 50.4mpg
  • Usage includes: Specialist role of towing boats at sailing and rowing venues as well as playing a supporting role in the Olympic Torch Relay.

BMW X5 xDrive 30d

  • Number in fleet: 10
  • 195g/km CO2 / 38.2mpg
  • Usage includes: Specialist role of towing horse ambulances at equestrian events as well as providing on-course support.

R1200 RT Motorcycle

  • Number in fleet: 25 (Total number of motorcycles including F650GS, R1200GS, R1200RT)
  • Usage includes: Key support roles in road based events including cycling.

BMW Streetcruiser Bicycles

  • Number in fleet: 400
  • Usage includes: Operational support for water-based sports including rowing – for use by team coaches and officials following races.

EU6

As of September 2014, EU6 will be the mandatory emission limit for all new cars. Compared to currently mandatory EU5 level, EU6 virtually brings down diesel nitrogen oxide emissions to petrol car level.
80 % of the BMW London 2012 fleet will fulfil EU6 emission standards already – 2 years before they become mandatory.

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  • John M

    I recieved yet another letter from BMW Marketing, in the mail today.  From Chris Brownridge.  Asking me to complete some personal information, so that onyl the relevant material can be sent to me.

    Well Chris, I won’t be filing this one in.  I have filled in so many since the year in 1995 that I started to become a BMW owner and have owned, 3 new 5 Series Tourings (the latest is 6 months old), a new 3 Series Touring, a new 1 Series and a new 7 Series.  SO I have owned 6 new BMWs in 17 years.

    Why are you still asking me the same old questions as though you don’t know me or have these details already.

    Please try ‘selective marketing and mailshotting’

    Thanks, John M

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