Mercedes CLA aims at the compact four-door coupe segment

News | April 24th, 2012 by 14
Mercedes Concept Style Coupe 12C250 12 750x500

By 2020, Mercedes-Benz aims to be again at the forefront of the global market for premium cars. One way to achieve this goal is to …

By 2020, Mercedes-Benz aims to be again at the forefront of the global market for premium cars. One way to achieve this goal is to constantly innovate and open new segments within the premium segment. At the 2012 Beijing Auto Show, the Stuttgart-based automaker introduces the Mercedes-Benz CLA, an in-house alternative to the C-Class on the market.

With a market launch set for 2013, the avant garde CLA concept car is build atop the design idea behind the more mature CLS model. Unlike the CLS, the CLA will be front- or all-wheel drive, based on the Mercedes Front Architecture (MFA) platform used for the A-Class and B-Class.

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The four-door coupe design has a steep rear roofline and short overhangs along with 20-inch wheels that make the car look relatively squat. The CLA is  182.5 inches long and 74.4 inches wide. The windows are frameless and missing the B-pillar. From behind, the design resembles the CLS with  tapering taillights, twin exhaust pipes and the diffuser with an unique design.

At the front, the CLA brings out a bold and large grille filled with a pattern of concentric dots.

The concept car revealed is powered by a turbocharged 2.0-liter inline-four producing 208 horsepower. A seven-speed dual-clutch and 4Matic all-wheel drive are the transmission choices.

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BMW is also expected to  unveil a front-wheel drive vehicle in the near future and one of the models introduced is rumored to have a design that resembles a smaller, compact four-dour coupe. The first four-door coupe to come to market is the high-end 6 Series Gran Coupe which goes on sale this year.

14 responses to “Mercedes CLA aims at the compact four-door coupe segment”

  1. JohnC says:

    Looks good, but FWD or AWD? Not awesome

  2. Ash Irani says:

    Its been a long time since I’ve seen a mercedes that caught my eyes like this one

  3. Ulrich Diederich says:

    Maybe it’s me getting older but I am starting to prefer the Mercedes design language to BMW.

  4. Giom says:

    I’ve been pondering a lot on this design. At first I loved it, but some angles started to bug me. Then I realized that the problem is the high window sill line and the fast drop toward the front. In the past, a longer bonnet would would have evened out the proportions, but not with such a short bonnet/cab forward design.

    The high window sill line is obviously an effort to create the impression of a small greenhouse area. It works too, if you can ignor the uneasy proportions. I believe the success in this design lies in the abundance of detail in the righ places.

    At least now we know what future fwd Mercs will look like. I hope BMW comes up with a different solution to its fwd cars, but I know it’s going to be a different concept altogether.

    • Anonymous says:

      The high window sill line probably is also to help with crash protection (side impact).  The safety trade-off is probably going to be reduced cabin visibility … it looks to me like the view out the rear isn’t all that great (big blind spot):  they’ll probably have a rearview camera & screen to compensate.


  5. Mercedes is known as one of the best reputed brand all over the world. This Mercedes CLA seems to be amazing one. I am sure this Mercedes CLA will surely rock as all its features and looks are really amazing.

  6. Moh Fat21 says:

    very goooood

  7. Gorgeous and all but if you cover the Mercedes star, it kind of looks like a Buick. To be frank, this design isn’t really that striking to me. Mercs have never been that striking, it’s all foundation with them. The brand strives off its proven luxury track record. With Mercedes the exterior has to just look “good enough” to compliment all the technology and power* on the inside. How many Merc owners bought their car because they’re so aesthetically pleasing.

  8. reyen says:

    Mercedes has always been the best luxury brand in the world, and it’ll always be. This is the most awesome design i have seen. BMW and Audi designs are boring.

  9. MFan says:

    Mercedes cars have more presence than any other, including other high-end European cars like BMW, Audi, and Jaguar.
    However, front wheel drive cars are not cars–they are appliances. I hope Mercedes doesn’t build this car in front drive configuration because I considered waiting to buy this car but maybe not.
    I love Mercedes cars until they start doing some weird stuff like merging with Chrysler or now putting front wheel drives on their cars. I owned a 1997 C-Class and was going to continue buying Mercedes after that car but they merged with Chrysler and all their products’ quality took a nose dive. Glad I didn’t buy anymore Mercedes after 1997–I got a BMW instead.
    Now that Mercedes is no longer associated with Chrysler, I once again considered buying Mercedes and particularly the CLA. But only if they offer it in rear wheel drive as a real car should.
    If Mercedes wants to mess with things then they should bring back the recirculating ball steering configuration. If you ever driven one, it feels very very smooth and luxurious–as a Mercedes should! Rack and Pinion steering gives more feel and is more sporty but that’s not what Mercedes is all about.

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