BMW have brought a one-off Frozen Monte Carlo Blue M3 to the show floor of the NYIAS 2012. The gorgeous blue car has made an appearance to judge response from the public – determining if there should be a future for this wavelength of reflected light.

BMW’s M3 has been shown in a wide variety of colours in recent years, allowing owners to express more individuality. The Frozen colors do not come without responsibility: You must clean insects off the paint in a short time, avoid some car washes, and somehow resist the urge to pet her once parked in your garage.

Pricing on premium, individual paint varies by country, but generally falls in the price range of 2K.

To our eyes, BMW’s Frozen Monte Carlo Blue is one of the most attractive matte finish paints we’ve seen.