Welcome to NYIAS 2012. We will be bringing you plenty of coverage throughout the day including photos of hot new BMW and MINI products, as well as a look at the competition.
Stay tuned for important interviews focused on BMW’s new M6 Coupe and Cabrio as well as BMW’s new to the US marked X1.
The NY auto show is one of the most important on the NA auto show circuit. Steeped in rich American motoring history, it is a hub of American and International auto design, display, and unveilings.
“In 1900, the New York International Automobile Show became North America’s first automotive exhibition. For over one hundred years, through depression, war, boom-time, oil crisis, recession and growth, it has continued its pioneering tradition of bringing new and innovative ideas to a national and world stage. In the last decade, the Show has boosted the number of new vehicle announcements, broken attendance figures, and increased media attention to extraordinary levels.
Combined with the City’s energy, and the fact that metro New York is one of the nation’s largest markets for new car and truck sales, the Show is now one of the most important automotive events in the world.
In addition to its place as one of the world’s greatest public shows, NYIAS has expanded its range of world-class trade and industry events. Today, nearly 100 individual events, conferences, industry forums, symposiums, award ceremonies, roundtables, and parties take place during the Show’s press preview week – in addition to the more than two dozen press conferences hosted by the automakers.
No other event brings the business, consumer and lifestyle press, Wall Street’s financial community, the marketing and advertisers of Madison Avenue, and the nation’s largest and most diverse metropolitan population together in such a unique way.
The Show offers virtually every make and model vehicle sold in the U.S. under one roof giving consumers the unique opportunity to see everything the auto industry has to offer. From fuel-sipping economy cars to million dollar supercars, NYIAS has something for everyone.”[Source: http://www.autoshowny.com/show/history/]