BMW Group Canada achieves best-ever February

News | March 2nd, 2012 by 3
CIAS 2012-44

BMW Group Canada achieves best-ever February while MINI enjoys record February with a 44 per cent increase. Richmond Hill, ON. BMW Group Canada (BMW and …

BMW Group Canada achieves best-ever February while MINI enjoys record February with a 44 per cent increase.

Richmond Hill, ON. BMW Group Canada (BMW and MINI brands combined) reported best-ever records in February with 2,181 retails, an increase of more than 7.2 per cent compared to February, 2011. A total of 4,026 units have been sold year-to-date representing an 18 per cent increase over the same period last year.

BMW.
The BMW brand retailed 1,845 units in February for a total of 3,489 units year-to-date, an increase of 15.6 per cent over year-to-date sales in 2011. This marks the best-ever February and best year-to-date sales for the BMW brand.

BMW Group Canada achieves best ever February

With the recent market launch of the new BMW 3 Series Sedan in February, along with the highly anticipated arrival of the upcoming sixth-generation M5, the all-new 6 Series Gran Coupé, and the next-generation M6, sales growth is poised to remain strong through 2012.

MINI.
The MINI brand reported its best-ever February with 336 units retailed, an increase of 44.8 per cent over February 2011. On the year, MINI has retailed a total of 537 units, up 37.6 per cent over the same period last year. Sales of the MINI Countryman soared 83 per cent compared to the same period last year, while sales of the MINI hatch and all-new MINI Coupé continued strong as well.

Motorrad.
BMW Motorrad Canada achieved 62 motorcycle retails in February, an increase of 3.4 per cent over the same period last year. With spring just around the corner, Motorrad Canada looks forward to a successful 2012 riding season.

Pre-owned.
BMW pre-owned reported February retails of 832 units, representing a decrease of 8 per cent over the same period last year.

MINI’s pre-owned monthly sales decreased 47.8 per cent compared to February 2011 results, with a total of 93 units retailed.

[Source: BMW Canada]

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