February 2012 Sales: BMW Group U.S. Sales Increase 31.5%

News | March 1st, 2012 by 1
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Woodcliff Lake, NJ – March 1, 2012…The BMW Group in the U.S. (BMW and MINI combined) reported February sales of 26,184 vehicles, an increase of …

Woodcliff Lake, NJ – March 1, 2012…The BMW Group in the U.S. (BMW and MINI combined) reported February sales of 26,184 vehicles, an increase of 31.5 percent from the 19,919 vehicles sold in the same month a year ago.

“The surge in consumer confidence and the launch of the new BMW 3 Series combined to produce the strongest February results since the record set in 2007,” said Ludwig Willisch, President and CEO, BMW of North America. “I fully expect the momentum for both BMW and MINI to continue as our new model launch program accelerates in the coming months.”

BMW Brand Sales
Sales of BMW brand vehicles increased 29.2 percent in February for a total of 21,204 compared to 16,416 vehicles sold in February, 2011.

February 2012 Sales: BMW Group U.S. Sales Increase 31.5%

The BMW 3 Series – including the all-new 3 Series Sedan on sale since mid-February – is up 66.3 percent to 8,103 units in February. Other best performing vehicles in February include the 6 Series, up 399.1 percent to 529 units and the X3 SAV, up 42.5 percent to 2,831 units. The BMW SAV segment (X3, X5, X6) continues growing with sales up 30.2% from the previous February.

BMW Pre-Owned Vehicles
In February, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 4.6 percent to 13,375 vehicles from the 12,791 vehicles sold in February 2011.

MINI Brand Sales

MINI USA reported sales of 4,980 automobiles in February, an increase of 42.2 percent from the 3,503 sold in February 2011. The all-new MINI Roadster went on sale at the end of February.

Table: Sales BMW of North America, LLC, February 2012

February 2012
February 2011
%
YTD
2012
YTD 2011
%

BMW brand

 

21,204
16,416
29.2
37,609
32,321
16.4
BMW passenger cars
14,647
11,379
28.7
26,473
22,814
16.0
BMW light trucks
 (SAVs)
6,557
5,037
30.2
11,136
9,507
17.4

MINI brand

 

4,980
3,503
42.2
 
8,314
6,254
32.9
 

TOTAL Group

 

26,184
19,919
31.5
45,923
38,575
19.0

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