BMW of North America Unveils Six Playful Digital Shorts as Part of National Advertising Campaign Launching the All-New BMW 3 Series, Including One Appearing in a New York Tri-State Area Ad During Super Bowl XLVI
“The Big Grab,” will also air in the New York Tri-State area in an ad during Super Bowl XLVI.
Created by “The Perfect Seat,” illustrates how an odd couple — a driver and his much-taller companion — can share the driver’s seat thanks to driver’s seat memory.
Beginning Monday, February 7, select digital shorts will begin airing online at sites including NBC.com, ABC.com and Hulu. All of the content, including the Super Bowl spot “The Big Grab,” where a heated steering wheel saves the day when a group of freezing friends hop into the car, can be viewed online at www.youtube.com/bmwusa.
“The BMW 3 Series is the global benchmark for a sports sedan,” said Dan Creed, Vice President of Marketing, BMW of North America. “With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire.”
The ads were produced by Kirshenbaum Bond Senecal and Partners.