Exclusive Video Interview: Adrian Van Hooydonk on BMW design philosphy

By Horatiu Boeriu. Read Bio
January 18th, 2012 | Featured Posts, Videos | 13 comments

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At the recent Detroit Auto Show, BMWBLOG’s Managing Editor Shawn Molnar sat down for an interview with Adrian Van Hooydonk, Director of design at BMW Group. Van Hooydonk is a well known designer, not only in the BMW and automotive world, but also in industrial design and his work is highly appreciated and respected.

In the past few years we conducted several interviews with Adrian and each one of them was just as captivating as inspiring. Since we set the bar high for ourselves, we decided to do something special this time around and asked Adrian to sit down in front of the camera for an extensive chat on car design.

Among many topics, Adrian also described to us the process for selecting a design for a car, from start to finish, BMW i sub-brand and what makes a “supercar.”

Without any further ado, let’s have a look.

Video & editing by Jim Perry at DrivesTV.com

Full interview – 22 min

BMW 3 Series Design – 2 min

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http://twitter.com/135Misha Misha Nikolich

I could sit a listen to AVH talk design all day. Great job on the interview.
Anonymous

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Catzura

Great interview! But is the i8 the future of supercars? I’m sorry, but I still want a proper M1 successor.

The sound of a powerful internal combustion engine- like the rumble of a Lamborghini V12 or a screaming Ferrari V8- is central to the appeal of supercar. If the i8 ends up sounding like a Prius or if they add an artificial sound, that will seriously take away from it’s appeal. I’ll stick with my M3, thank you very much.
I personally think supercars do not need to be going electric while the technology is still in it’s infancy. The focus now should be electric versions of high-volume segment cars. I suspect that even in the far-away electric/hydrogen future, we will still see enthusiast demand for IC-powered supercars that might still be produced in low volumes.
Daniel Rad

Awesome interview and video.

Good job Shawn!!
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