Introducing BMW M Performance Automobile

BMW M | January 12th, 2012 by 11
P90079727

In spring 2012, BMW M GmbH will unveil a new product range for drivers seeking a particularly sporty driving experience, yet who also value the …

In spring 2012, BMW M GmbH will unveil a new product range for drivers seeking a particularly sporty driving experience, yet who also value the familiar comfort and practicality of BMW models. The BMW M Performance Automobiles offer exclusive engine variants, noticeably enhanced agility and outstanding precision on the road, plus design laced with emotional appeal.

The harmonious interplay of engine output, power transfer, chassis technology and aerodynamic balance provides a captivating showcase for the familiar M genes – in day-to-day driving and beyond. The BMW M Performance Automobiles will be presented to the global public for the first time at the International Geneva Motor Show 2012 which takes place from 8 – 18 March.

Introducing BMW M Performance Automobile

The BMW M Performance Automobiles represent a totally new model category none of its rivals can offer. Only the high-performance sports cars from BMW M GmbH provide a more convincing execution of an overall concept focused on inspirational driving dynamics. “We are targeting our efforts at customers looking for more emotionality and more performance, but who don’t want to forgo the everyday usability of their cars,” said Dr Friedrich Nitschke, President of BMW M GmbH. Nitschke announced plans for further additions to the new product line-up, referring to “a range including a wide variety of model series, as well as both petrol and diesel-engined variants”. The intelligent all-wheel-drive system BMW xDrive would also play a significant role in the BMW M Performance Automobiles, he added.

2011 will go down as one of the most successful years for BMW M GmbH since the company was founded. In addition to the BMW 1 Series M Coupe, which marked BMW M GmbH’s first ever foray into the premium compact segment, last year also saw the successful introduction of the new BMW M5. The imminent arrival of the BMW M Performance Automobiles provides 2012 – which will also feature the world premiere of the new BMW M6, among others – with an early highlight.

“The BMW M Performance Automobiles benefit from the full expertise of BMW M GmbH,” explained Nitschke. The BMW Group subsidiary can call on decades of motor sport experience when it comes to translating outstanding engine power into excellent dynamics. This development expertise also imbues the BMW M Performance Automobiles with their distinctive character.

BMWBLOG Note:

This month we will see the first model launched under BMW M Performance Automobiles family, the X6 M550d. The super sporty X6 M diesel will be followed by the BMW M550i and a future 1 Series Hatchback with M genes.

Introducing BMW M Performance Automobile

The models in the new product category follow in the tyre tracks of the BMW M535i, which was unveiled in 1980 and went on to capture the hearts of performance-minded customers with its extra power, precisely tuned chassis technology and subtly modified design. A fresh addition to the BMW 5 Series ranks, the Sedan remained a highly successful member of the line-up through two model generations and – up to 1987 – with the BMW M5 for company within the range. “Our aim with the BMW M Performance Automobiles is to continue this tradition,” confirmed Nitschke.

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  • Giom (iPad)

    I wonder why the original M535i and M635CSI was never repeated. Seemed like a good idea at the time – seems like a great idea now too.

    Question: will the paint scheme be standard on all these cars? Hope so…

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  • LaMa

    whats a difference between the //M and this ?  I don’t see any difference whatsoever. People who want comfort and efficiency buy the non-M and people who want performance buy the M product.
    Why is this a big idea ?
    sport models existed before , like M540 and 540 Sport,. etc. its nothing new but new department name.

  • Bavarianmclub

    See http://www.M-Series.com for more info.

  • Anonymous

    Sweet.  I was going to do 2013 F30 but if there’s a Performance Package again like my 2003 ZHP, I’ll hold off until one appears.  

    @LaMa -look up the devotion to the 330i ZHP.  The car is still sought after and is worth far more than other 330is of that time.  

  • vitalsigns

    Cynical take:

    so BMW continues to dumb down the ultimate driving machine while steadily increasing the price, and then offers purportedly non-dumbed down options for a still higher premium…

  • Anonymous

    “We are targeting our efforts at customers looking for more emotionality and more performance, but who don’t want to forgo the everyday usability of their cars,” said Dr Friedrich Nitschke, President of BMW M GmbH.”

    how much less usable is an M3 compared to an “M Performance” 3 series coupe?  poppycock, i say!  they’re just adopting the audi recipe and trying to sell more cars (S for slightly more sporty variants and RS for all-out, near-race-ready variants).  

    don’t get me wrong, it’s a good move.  this gives people who want more sportiness, but not necessarily at the level of an M car (or maybe who can’t afford one) another option.  just save the marketing BS and show us some pictures.

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