740 units of BMW 1M sold in United States

1M | January 10th, 2012 by 16
BMW-1er-M-Coupé-Wallpaper-1600x1200-011

In an interview today with BMW M brand Manager, Matt Russell, we learned that the sport division produced 740 units for the U.S. customers. Essentially …

In an interview today with BMW M brand Manager, Matt Russell, we learned that the sport division produced 740 units for the U.S. customers. Essentially there were 739 “baby-Ms” sold to customers and one Valencia Orange used as a pace car at 24 hr of Daytona.

Production for the U.S. ended in September and will not be extended into 2012.

“The 1M was remarkable because it was built quickly, record time and this is a car that we built for the enthusiasts, while committing to keep the number of units small,” said Russell to BMWBLOG.

740 units of BMW 1M sold in United States

The number one color choice was Valencia Orange, followed by Alpine White and Black Sapphire. The BMW 1 Series M Coupe had a base price of $47,010.

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  • Bpsmith007

    What happened to the pace car 1M??? I wanna have it!! lol

    • Ddot

      I was really hoping they would make another 1M in 2014 when my lease ends :-/.

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  • http://www.facebook.com/rtcalo Ricky Calo

    I guess this officially certifies it as a Collector’s model no doubt.

  • trh

    with the new numbering strategy, ie the 4 Series, it stands to reason that we may indeed see another M version of this vehicle. Perhaps an “M2″?

  • Mose121

    Yet another contradictory statement from Mr. Russell…it’s just amazing how they spin previous statements so they can act like it was the plan all along.

    “The 1M was remarkable because it was built quickly, record time and this is a car that we built for the enthusiasts, while committing to keep the number of units small,” said Russell to BMWBLOG.”
    First off, there was never a commitment to keeping the production numbers this low.  The only reason the car went out of production was because the N54 twin turbo engine does not meet 2012 CAFE emissions standards, meaning the car cannot be sold in California.  If BMW can’t sell it in CA where they sell the majority of their vehicles, they aren’t going to sell it at all.  You can also say goodbye to the Z4 3.5iS and 335iS for the same reason.  Before the 1M’s release BMW was even touting the fact that they could and would build as many 1M’s as there was demand for.  The whole idea of the car was to build an “affordable” entry level M car to get younger buyers into the M brand so that down the road they would buy a M3/M5/M6 when they can afford it later in life.  Then he goes on to say they built this car for the enthusiast, but ultimately it turned into a low volume collector car that was usually marked up way over invoice and was completely unobtainable by the person that the car was originally meant for.  Now most of these cars are going to sit around for 20 years in a garage somewhere instead of being driven the way a real enthusiast would.  The car was great, but ultimately is was an epic fail for what it was supposed to have been. 
     

    • Saphius

      Ive been searching for the perfect car for someone in the 40k or less range. I found it… Way too late. Its the only car that, for its price, id go to the dealership and buy right now. Really sad.

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  • Justus

    why is it that BMW’s cost more in the US when the Euro is below the US dollar these days

  • Justus

    why is it that BMW’s cost more in the US when the Euro is below the US dollar these days

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