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2012 Detroit Auto Show Preview: Cadillac ATS taking on BMW 3 Series

Auto Shows | January 8th, 2012 by 13

One of the main attractions at the upcoming 2012 Detroit Auto Show will be the first compact Cadillac. Dubbed ATS, the midsize vehicle comes to …

One of the main attractions at the upcoming 2012 Detroit Auto Show will be the first compact Cadillac. Dubbed ATS, the midsize vehicle comes to take on BMW’s top-seller, the 3 Series.

GM aims to grab a significant share out of the midsize, premium luxury market, currently dominated by the 3 Series and C-Class from Mercedes.

“The gorilla in the room is the 3-Series,” Kurt McNeil, Cadillac’s vice president of sales, said for Bloomberg.

2012 Detroit Auto Show Preview: Cadillac ATS taking on BMW 3 Series

Cadillac ATS will be offered with both rear-wheel and all-drive options, and the company describes it at “nimble, fun and quick,” traits typical of a midsize, sport and luxurious car.

Industry experts also say the interior of  the ATS lives up to the expectations of a premium car.

Connecticut-based research firm, IHS Automotive, estimates that Cadillac will sell 15,000 of the ATS this year and 60,000 next year, including a coupe version that’s expected in 2013.

Stay tuned for exclusive coverage from the Detroit Auto Show, by following us on Twitter and Facebook as well.

[Source: Bloomberg ]

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  • Guest

    if even lexus and inifini couldn’t do it, you GM wont stand a chance.

    • Anonymous

      LOL GM? Are you effing kidding me?! Many chest thumping Americans keep buying (and telling others) to buy local, but we all know Americans who want REAL quality NEVER buy local brands (of cars)

  • John

    15k a year. hahaha I’m pretty sure that’s less than 3 series sells in a month. GM picked the wrong year to launch this car since the F30 comes here next month. But still even 60k a year is seriously pathetic.

  • Mrmaxiz

    This will only help 3-er to get even better in the future. Nice.

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  • Bibi
    • Anonymous

      This car is seriously ugly as ass. It makes a Nissan look like a beauty queen!

  • Mateo

    if price is 50k less than f30 than OK

    • Mateo

      i mean 5k

  • LaMa

    guys, look at the car in person and drive it first. Cadillac’s quality has been better and better. Fitment and finish has been above BMW. Yes !!! Compare the CTS and the E60 5 series and you will see.
    BMW upped the game with the new 7 and 5 for sure, but they dropped to a medium/low level on quality during the bangle years.

    GM serious about Cadillac and rightfully so. Their new models are really good. I’m not saying it will be a better car, but it will be a competition to BMW/MB/Audi. 10 years ago their only competition was from Korea.  Nothing from Europe and nothing from Japan could go as low as GM did.
    But since the new-GM, cars are much better then many people expect them. I was one of them who said – no, GM will never be a premium car maker.  I realized it could happen and it did. Cadillac is their premium brand and every one of the new cars are better then the one it replaces by a landslide !

    I just hate that they killed the Pontiac brand and the Solstice/Sky duo. Those 2 were the only exciting car besides the corvette from GM in about 10 years.

  • Mrmaxiz

    They have interior from Opel! How can you take this car seriously? They will sell something in US but not in Europe.

  • cresh

    Not really the first compact from Cadillac…..the Cadillac Cimarron was the first compact (1982-1988).  Of course, that was a re-badged Chevy Cavalier, so at least Cadillac made an effort on this one.  I’m sure it’s only taken this long to try again because of the ridicule it received for its first attempt.

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