No. 1 Selling Luxury Brand in the U.S. – BMW or Mercedes?

Interesting | January 3rd, 2012 by 11

In 24 hours, the 2011 sales race between BMW and Mercedes will declare a winner, but the outcome is far from being predictable. Through November, …

In 24 hours, the 2011 sales race between BMW and Mercedes will declare a winner, but the outcome is far from being predictable. Through November, Mercedes-Benz seemed to have a safe lead, but according to the sales statistics for Mercedes-Benz, the year-to-date numbers included nearly 15,000 Sprinter vans. Without these vehicles, that don’t count towards luxury car sales, BMW had a slight lead: 221,073 vs. 219,491, or 1,582 units more for BMW.

It is worth pointing out that these numbers do not include the Smart or Maybach brands, or BMW’s MINI and Rolls Royce brands.

In November, Mercedes-Benz topped BMW by more than 5,000 vehicle sales in the U.S., the second month in a row that Stuttgart-based automaker took the win for the most luxury sales. Year-to-date, bot companies’ sales rose 12 percent.

No. 1 Selling Luxury Brand in the U.S.   BMW or Mercedes?

As an interesting tidbit, the top selling models from Mercedes were the facelifted C-Class and E-Class models. Sales rose 47 percent to 26,796 in November. C-Class sales in November more than doubled to 8,358 from 3,930, while the 3 Series sales account for 7,568 units.

So who will get the bragging rights? Stay tuned for a new analysis on the global car luxury sales for 2011.

  • Pingback: No. 1 Selling Luxury Brand in the U.S. – BMW or Mercedes? | BMW Best Reviews

  • Pingback: No. 1 Selling Luxury Brand in the U.S. – BMW or Mercedes? | BMW Performance Videos and More

  • Pingback: No. 1 Selling Luxury Brand in the U.S. – BMW or Mercedes? – BMW Reviews

  • Samba Lamba

    MB Shot itself in the foot by hacking ML into a sissy-mobile. Sorry, it looks awful. If I wanted an awful looking female vehicle, I would get RX.. They kept making it softer and softer, finally messed it up.
    It is clear that the winner will be BMW, not because of above, since it is unrelated.. Let’s hope ML does not mess with GL.

  • Pingback: No. 1 Selling Luxury Brand in the U.S. – BMW or Mercedes? | labmw.com

  • Mirianeko

    MB will win in this race

  • Efoza

    BMW usually outsells Benz as it offers more models of the same car design. However, as this link shows there are now debates about the wonders of BMW in 2012. Could 2012 and the birth of the second generation 5 GT (6 Gran Coupe) finally be the year that BMW solidifies its position as the ultimate luxury car maker. Check this out:  http://www.godlikeproductions.com/forum1/message1739049/pg1

  • Mateo

    finally there’s no subsidiarys like lexus and audi

  • Vahid_335i

    BMW is always the best…
    especially the M3.
    I love it

  • Rrod3421

    It is official as of yesterday Jan 4th day after this blog was posted BMW is # 1. BMW won by around 2000 vehicles. Great Job BMW.

  • Rrod3421

    BMW trounced the C class car even though the 3 series vehicle is at its last year of the design. The new 3 series will be released in March. This shows you that people rather drive a 6 year old model BMW 3 series no matter how old the design is then a newly designed C class. BMWs product is the Ultimate Driving Machine and as more people drive these cars they will not go back to another brand unless those people want to save money and go for a less expensive car.

3D Design 125 125 125 125 Endurance Warranty

Find us on Facebook

BMWBLOG

NEWSLETTER