By The Numbers – November 2011: Mercedes-Benz topped BMW

News | December 8th, 2011 by 10
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The race for the top spot in car luxury sales in the United States continue with BMW and Mercedes-Benz going neck-to-neck. In November, Mercedes-Benz topped …

The race for the top spot in car luxury sales in the United States continue with BMW and Mercedes-Benz going neck-to-neck.

In November, Mercedes-Benz topped BMW by more than 5,000 vehicle sales in the U.S., coming within 1,600 of the lead in deliveries of luxury automobiles. This is the second month in a row that Stuttgart-based automaker takes the win for most luxury sales.

Top selling models from Mercedes were the facelifted C-Class and E-Class models. Sales rose 47 percent to 26,796 in November. C-Class sales in November more than doubled to 8,358 from 3,930, while the 3 Series sales account for 7,568 units. According to Jesse Toprak, an industry analyst with TrueCar.com, Mercedes is “creating a lot of volume play with the cheap leases they are putting out there.”

bmw mercedes

BMW reported 21,521 car sales, a 7 percent increase over same month last year.

With November’s results, BMW’s lead for the year narrowed to 1,582 units over Mercedes. BMW sales have risen 12 percent to 221,073 from year-to-date, while Mercedes rose 12 percent to 219,491.

Japanese automaker Lexus continues to recover from the March earthquake and tsunami in Japan that have affected supplies. Lexus increased U.S. deliveries in November by 6.7 percent to 19,458. Year-to-date sales fell 14 percent to 173,197, and for the first time in eleven years, Lexus will lose the top spot in the US.

Audi continues its sales growth as well with 3.6 percent increase or 9,700 vehicles sold last month. Year-to-date sales are reported to be 104,906 units.

Cadillac luxury brand sales fell 5.6 percent last month to 11,145.

Heading into December, BMW and Mercedes will continue this close race and the winner seems to be undecided for now.

[Source: BusinessWeek ]

10 responses to “By The Numbers – November 2011: Mercedes-Benz topped BMW”

  1. Giom says:

    “creating a lot of volume play with the cheap leases they are putting out there.”

    This is qurious. Why would MB need to do this? It will hurt them in the long run, wouldn’t it? I’m surprised at the E class sales over the 5 series – this trend applies to SA too. Well, I guess, a name still means something in these days.

    • BMW The Best says:

      The E-Class advantage isn’t surprising to me at all since the 5 Series is only available in petrol versions, and the E-Class also has diesel versions in the USA. Worldwide the 5 Series leaves no chance for the E-Class. As for cheap leases, it doesn’t matter at all, since the main reason MB topped BMW is the introduction of the C-Class and huge decrease of the 5 Series sales (which is a huge surprise to me). Anyway December will show who’s the boss in the USA.

      • Bob says:

        Regardless of which company tops the year for the numbers, a 1-2k lead (1% of annual sales) doesn’t show anyone being boss. They’re both the same numbers-wise regardless of what happens in December.

  2. JRobUSC says:

    Benz is hell bent on becoming #1 this year in the U.S.  Not only are they floating crazy lease payments with ridiculously inflated residuals but they’re offering to waive up to 8 payments of your current Benz lease to get you into another one, plus 0% financing, “conquest rebates” of $2000 on the C-class, CLS, CL, GLK, SL, and SLK and $4000 on the E-class, S-class, ML, GL, etc.  It’s stupid in my opinion.  First, you’re buying marketshare at the expense of profits, and second, those are “single serving buyers”, meaning when their lease ends in three years and they can’t get even remotely close to the same deal, they end up switching brands.

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